There have been submissions on the HubSpot Community to implement a format the names of Service Hub tickets. Here are a few:
- https://community.hubspot.com/t5/HubSpot-Ideas/Ticket-name-management/idi-p/311186
- https://community.hubspot.com/t5/HubSpot-Ideas/Customize-ticket-name-when-a-ticket-is-created-by-an-inbox/idi-p/562685
- https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/Update-ticket-name/m-p/788274
The CS team here where I work wanted a particular naming convention and this has been successfully implemented to " [Company Name] - [Ticket ID] - [Conversation Subject]".
It has taken a combination of 2 new properties and 3 workflows.
Step 1
Create two new ticket properties:
- Ticket Company Name
- Ticket Name Clone
Step 2
Create three workflows:
- Workflow 1
- Company Enrollment Trigger: Company name is known and company has a ticket where the Ticket ID is known;
- Action: Copy the Company name to the new ticket property Ticket Name Company;
Workflow 1*
- Workflow 2
- Ticket Enrollment trigger: Ticket name is known and ticket is associated to any conversation;
- Action: Copy ticket property Ticket name to ticket property Ticket Name Clone AND “Go to Workflow 3”
Workflow 2
- Workflow 3
- Ticket Enrollment Trigger: Ticket Name Clone is known
- Pipeline is any [chose pipeline
- Actions: Set ticket name to Ticket Name Company - Ticket ID - Ticket Name Clone
Workflow 3*
Result
Result*
Other Applications
The above solution would help those who have similar issues with wanting the company name in the ticket eg.
- https://community.hubspot.com/t5/HubSpot-Ideas/Search-Tickets-by-Company-Name-Contact-Name/idi-p/214754
- https://community.hubspot.com/t5/HubSpot-Ideas/Organisation-Name-on-ticket-view/idi-p/749998
It is bizarre that such a workaround must be built but the team here are happy with the result. It will be expanded for tickets created by forms and manually going forward.



