This idea came from a customer that wants to explore their reporting possibilities within HubSpot. It would be great to be able to create reports were users are able to see the conversation funnel and chatflow. Some variables to analyze would be which messages are causing users to leave the chatbox. This would be useful to analyze, in order to better craft the messaging across the conversation platfom.
I agree! It’s difficult to better understand the conversation funnel and see where is the biggest drop-off. We’d also like to know more about how the scenario for the custom bot (i.e. pre-written scenario of the conversation with a chatbot) is working. We created some longer scenarios with 3 main goals in mind:
- to help visitors find the right answers faster,
- to qualify visitors who chat
- to get new contacts by giving them the opportunity to send a message to the team
Because we want to optimize the flow/conversation, we want to know and understand do visitors chat all the way to the end of a conversation or do they think that there are too many questions and they don’t have the time and energy to continue. A visually nice conversation funnel/flow would really help. 
I agree, the current reporting/analysing view only allows you to click on certain outcomes and is minimised to 20 which is too low with complicated chatflows.
I would like to see a report that enables you to drill down into the detail to learn and enhance the customer experience.
Currently Reporting is extremely limited unfortunately. If you have a complex chatflow you can’t get an easy overview where the biggest drop off point is. So really would love to see improvements here
It would already be some help if you could add the chatbot to the customer journey builder. Currently it is not even possible to create a report that says visits to websites → interactions with chatbot → visits to another website from chatbot
Really really limiting
@PZimathies exactly! I was also looking for it in the journey builder. I wanted to see the correlation of contacts that were created via/interacted with the chatflow & then were fe enrolled in a sequence/booked a meeting/turned into a deal/…
We’re introducing different chatflow sequences on high-value landing pages to capture emails. This feature is sorely needed to see which prompts work, what leads are looking for, where they abandon the chat, which stages they are in when they land on a particular page, etc. I really wish HubSpot’s product team would make improvements to chatflow analytics sooner rather than later.
Also keen to stay in the loop on this, chat flow reporting is incredibly limited. Event leveraging the customer success agent you cannot drill down to see which records gave feedback or track where in the conversation a user dropped off.