Marketing Hub
Dynamic Dates in Lists and Workflows
Dynamic date tokens were previously limited, but now they’re supported in more tools. You can build smarter automation and better-targeted lists without the hassle of constant updates.
*available to all hubs and tiers
Manage View and Edit Property Access in Workflows
Previously, property access had to be managed outside of workflows, leading to administrative overhead. Now, integrated access controls make workflows more secure and easier to govern—all from a single place within HubSpot.
*available to all Hubspot Enterprise customers
Additional Wait Until Activity events in Journey Automation
Previously, Journey Automation had limited ‘Wait until’ conditions, restricting your ability to respond to user behaviors. With new supported events, you can wait for more meaningful interactions, making journeys smarter and improving customer satisfaction.
*available to all Marketing Hub Enterprise customers
Track subscription type changes in the Audit Log
Subscription type actions now appear in the Audit Log, closing a major visibility gap. This enables more secure and traceable updates to communication preferences, helping your team maintain full control over subscription management.
*available to all Marketing Hub Enterprise customers
Manage Workflow Metrics in Workflow Settings
The Settings tab now allows you to select key metrics to display, a feature previously missing in workflow analytics. This gives teams cleaner dashboards, faster insights, and the ability to focus on high-impact performance signals.
*available to all Marketing Hub Enterprise customers
Send Video Transcripts to LinkedIn
Previously, video transcripts weren’t automatically included in LinkedIn posts via HubSpot. This change removes a manual step and ensures more complete, accessible social content, helping your videos perform better and reach wider audiences.
*available to all Marketing Hub Pro+ customers
URL Partitioning for Shareable Forms in the new Forms Editor
Previously, marketers had to create separate forms or rely on external tools to manage and track source-specific submissions. This update simplifies attribution and segmentation by embedding tracking right into shareable form links from the new editor.
*available to all hubs and tiers
Clone a journey in Journey Automation
This feature introduces one-click duplication for complex, multi-step customer journeys. It enhances your ability to scale programs, standardize experiences, and maintain quality control across variations.
*available to all Marketing Hub Enterprise customers
Rich Text Formatting for Labels and Data Privacy Text
This update adds a formatting toolbar to form text elements. It empowers non-technical users to create polished, brand-consistent forms and meet legal clarity requirements right inside the editor.
*available to all hubs and tiers
Content Hub
AI-Generated Captions & Caption Translations
The update brings AI-powered transcription and localization to native HubSpot video content. It enables a broader audience reach and more professional, accessible video marketing straight from your CRM.
*available to all Content Hub Pro+ customers
Improved Video Clip Transcript Editing
This update adds an in-app transcript editing feature that was previously unavailable. With streamlined access and real-time preview, your team can quickly refine captions for clips, boosting video quality and accessibility.
*available to all Content Hub Pro+ customers
Video Chapter Editing
HubSpot now enables in-platform chapter editing for hosted video content. This unlocks a more polished and user-friendly video experience without needing third-party tools or technical skills.
*available to all Content Hub Pro+ customers
Marketing + Content Hub
Boost Video SEO Performance with Structured Data
Structured data tagging for videos is now built-in, meaning SEO best practices are applied by default. You get better visibility and performance for your content automatically, without needing to configure anything yourself.
*available to all Marketing, Content, and Service Pro+ customers
Sales Hub
Next Meetings & Last Activity Columns in the Deals Table of the Sales Workspace
These columns bring essential sales context directly into the main deals table. It transforms your workspace into a more dynamic and actionable environment, designed for speed and prioritization.
*available to all Sales Hub Pro+ customers
Service Hub
Automatic Ticket Topic Identification powered by AI
This feature brings automated intelligence to your support workflows. By auto-populating the ‘category’ field, you’ll get cleaner data and faster insights without extra effort.
*available to all Service Hub Enterprise customers
Today’s Insights Feed
The feed surfaces time-sensitive insights directly in your Help Desk, removing the need to search for them. This update turns passive metrics into proactive recommendations that drive better customer service outcomes day-to-day.
*available to all Service Hub Pro+ customers
Bring Your Brand Voice to Your Customer Agent
The Customer Agent now supports brand voice settings, so your tone comes through in every message it sends. You can fine-tune responses to better reflect your company’s personality, making AI support feel more like your actual team.
*available to all Service Hub Pro+ customers
New card: Message Analytics in the Help Desk Summary Tab
This card consolidates conversation analytics into the Help Desk interface, reducing the need to switch to external dashboards. With compact, contextual performance data now part of your daily workflow, this update streamlines team management and operational awareness.
*available to all Service Hub Pro+ customers
New Card: Ticket priority on the Help Desk Summary Tab
The Ticket Priority card adds real-time ticket categorization to the Help Desk Summary view. This feature improves team responsiveness and workload balancing without needing separate reports or filters.
*available to all Service Hub Pro+ customers
NEW “Ticket Owner” and “Requested by” columns in Customer Portal
These new columns were added to improve the customer experience by surfacing relevant ownership information directly in the ticket list. This change reduces ambiguity, enhances clarity, and empowers users with immediate insights into ticket handling.
*available to all Service Hub Pro+ customers
Service Hub Journey Analytics
This capability extends Journey Analytics to Service Hub, previously available only in Marketing. It offers powerful visualization and filtering tools to track real-world service flows, giving operations teams actionable data to optimize support.
*available to all Service Hub Enterprise customers
Audit Logs for Customer Agent Actions
This adds a critical layer of visibility to AI activity within the CRM. Now you can audit Customer Agent’s behavior just like a human user, bringing trust and governance to AI automation.
*available to all Service Hub Pro+ customers
HubSpot Hosted Domains now available for Customer Portal
This launch removes the prior dependency on external domain setup, streamlining onboarding. Teams now get started faster, test features earlier, and update their domain later—providing more flexibility and quicker time to value.
*available to all Service Hub Pro+ customers
Sales + Service Hub
Control editing access for specific pipeline stages: Tickets & Custom Objects
This release introduces fine-grained access controls at the stage level, allowing selective editing within pipelines. Previously, access was all-or-nothing; now, you can safeguard sensitive steps while enabling collaboration across teams.
*available to all Sales Hub and Service Hub Pro+ customers
Commerce Hub
Enroll in HubSpot Payments from the App Marketplace
Previously, enrolling in Payments required navigating elsewhere in the app. Now, with enrollment available through the App Marketplace, it’s easier than ever to get started and manage your payment tools from a centralized hub.
*available to all Commerce Hub Starter+ customers
Commerce Analytics Suite
This suite adds new commerce-focused dashboards and filters into the existing Analytics tools. By integrating revenue data seamlessly with your HubSpot ecosystem, it improves decision-making and brings ecommerce insights closer to your marketing and sales processes.
*available to all Commerce Hub Pro+ customers
Operations Hub
Filter Dataset-Based Reports on Dashboards
Dataset-based reports are now interactive at the dashboard level. This reduces back-and-forth and puts more power into the hands of dashboard viewers.
*available to all Operations Hub Pro+ customers
Access data quality insights from property settings
This update integrates data quality alerts into your property management flow. You get a smoother, faster way to ensure your CRM data stays accurate without extra navigation.
*available to all Operations Hub Pro+ customers
App Marketplace
Google Chat App Update: Report Sharing and Link Previews
This update brings instant link previews and report sharing to Google Chat. It improves transparency and speeds up communication with your team directly in chat.
*available to all hubs and tiers
SurveyMonkey app updates: new settings, syncing, and workflow actions
This update significantly enhances the SurveyMonkey app with more settings control, deeper data integration, and actionable automation. You can now tailor your integration to your processes, respond to surveys automatically, and improve marketing and support agility.
*available to all hubs and tiers
Improved App Card Configuration Experience for Marketplace Apps
Previously, setting up app cards required manual formatting and lacked immediate visual feedback. Now, the updated experience includes an intuitive editor and clearer validation, enabling faster, more accurate configuration for developers and partners.
*available to all hubs and tiers
Language Auto-translation of Primary App Listing Changes
This automation removes a major barrier for global reach on the HubSpot Marketplace. It helps maintain high-quality, multi-language listings while reducing overhead and potential errors from manual translation.
*available to all hubs and tiers
Slack app update: improvements to workflow actions
This update upgrades the HubSpot-Slack connector with deeper workflow integration. With more flexible options, teams can move from basic alerts to full operational automation inside Slack.
*available to all HubSpot Pro+ customers
Breeze
Data Enrichment Update to Settings
Settings now offer greater clarity and control over enrichment tools, improving governance and confidence in automated data population. It’s a usability win that empowers better decision-making for data stewardship and system configuration.
*available to all hubs and tiers
Email Digests for Research Intent
This feature packages intent signals into a digestible email format, making insights more accessible to reps. It shifts intent from dashboard-only to inbox-ready, driving proactive follow-up and better conversion.
*available to all hubs and tiers
App Marketplace Analytics: Enhanced Data & Export for Pageviews by Domain
This rollout extends Marketplace Analytics to include domain-level breakdowns and export options. It transforms raw data into actionable insights, giving developers more control over their GTM strategy.
*available to all hubs and tiers
Smart CRM
Default Account Selection
You can now set a default HubSpot account that automatically opens at login. It’s a simple improvement that brings a smoother, more focused experience for multi-account users.
*available to all hubs and tiers
Faster Property Creation on the CRM Index Page
You can now add properties inline while working on CRM records. This update streamlines customization so you spend less time navigating and more time getting things done.
*available to all hubs and tiers
Automatically Format Property Data at the Point of Entry
This update introduces real-time formatting for custom and standard fields, ensuring data is correctly structured on entry. By improving data hygiene at the point of input, you’ll prevent downstream issues and maintain cleaner databases.
*available to all hubs and tiers
Stage-Calculated Properties
This update introduces out-of-the-box properties that calculate stage duration for deals and tickets. You’ll gain deeper insights faster and make better process improvements with less setup or reliance on custom fields.
*available to all hubs and tiers
Bulk archive now available for properties used in assets that don’t prevent archiving
The property archiving tool now distinguishes between blocking and non-blocking assets, unlocking bulk actions. This means cleaner data structures and less effort spent sorting through system dependencies, all while maintaining data integrity.
*available to all hubs and tiers
Phone number property validations and auto-formatting
This update adds country-specific formatting and validation directly to phone number properties. It reduces manual cleanup and ensures your CRM data is ready for seamless integrations and outreach.
*available to all hubs and tiers
Enroll records in workflows from a CRM card
This update places workflow actions directly within CRM cards, making automation faster and easier to access. Teams benefit from fewer steps, reduced training time, and a more connected experience that brings automation to the point of action.
*available to all Hubspot Pro+ customers
AI-powered Data Model Recommendations
This update brings a personalized assistant into the data modeling experience. The AI suggests the optimal data architecture, reducing setup time, minimizing errors, and setting you up for future success in automation, reporting, and scale.
*available to all Hubspot Pro+ customers
Property fill rate now included in ‘Export all properties’
By adding fill rate to property exports, HubSpot gives you immediate insights into data hygiene. It’s a small but powerful addition that helps keep your CRM lean, relevant, and easier to manage long-term.
*available to all hubs and tiers
Mobile
[iOS] Conditional properties on Deals, Tickets & Custom objects
This update brings parity between desktop and mobile workflows by enabling conditional properties in the iOS app. Users can now experience more complete and logical record management on mobile, improving productivity and reducing data quality issues.
*available to all HubSpot Pro+ customers
Lists on Mobile
This rollout introduces one of the most requested mobile capabilities—list access. You can now interact with list data from your phone just as you would on desktop, bridging productivity across devices.
*available to all hubs and tiers
[Android] Conditional properties and required associations when creating Contacts & Companies
This launch brings desktop-level CRM controls to Android, closing a key functionality gap. By enforcing conditional logic and mandatory associations on mobile, teams can now trust the data entered away from the desk.
*available to all hubs and tiers
AI Report Insights on Mobile
AI Report Insights, previously desktop-only, are now accessible on mobile. This brings smart analytics to more users in real-time, improving how your team understands and reacts to data—wherever they are.
*available to all hubs and tiers
Multi-Hub Updates
Automation Overview
Automation Overview solves the challenge of scattered insights by consolidating automation performance across tools. It’s a new control center that helps admins monitor engagement, reduce inefficiencies, and ensure strategic alignment from one simple interface.
*available to all HubSpot Pro+ customers
Certification Tracking made easy with the new My Team Dashboard!
This update introduces a unified dashboard for certification tracking that was previously fragmented or inaccessible. With greater visibility and control over certification data, team leaders can promote accountability and maximize learning ROI.
*available to all hubs and tiers