Marketing Hub
Multi-Account Management
Organizations can now centrally manage multiple HubSpot accounts through Multi-Account Management, which includes account grouping, real-time data mirroring, and asset copying. This empowers businesses with complex structures to maintain data separation while collaborating seamlessly across teams and markets.
*available to Marketing Hub and CRM Suite Enterprise customers
Lists as a Data Source in Custom Report Builder
You can now select Lists as either a Primary or Secondary data source in the Custom Report Builder, making it easier to analyze list performance alongside other CRM and marketing data. This update unlocks deeper segmentation insights and supports more strategic, data-driven decision-making.
*available to all HubSpot Pro+ customers
Essential Apps for Marketers 2025
HubSpot’s updated Essential Apps for Marketers collection highlights top integrations for Content Hub and Marketing Hub—including apps like Adobe Express, TikTok Ads, Canva, and Vidyard. These tools help marketers create engaging content, reach audiences across channels, and unify performance data, all within a connected HubSpot environment.
*available to all hubs and tiers
Build Lists Using Document Events
List-building now supports document events as criteria, streamlining campaign logic. It helps revenue teams personalize outreach based on real engagement.
*available to all hubs and tiers
Button Alignment Options for Forms
This UI improvement brings greater visual flexibility to form customization. It’s ideal for brand-conscious teams focused on quick, polished page creation.
*available to all hubs and tiers
Property Information in Filters
Property filtering is now more transparent with helpful type context. This reduces reporting friction and speeds up segmentation.
*available to all hubs and tiers
Enhanced Datetime Property in Marketing Email
Datetime fields just got smarter. This adds polish to emails and makes automation more human and contextual.
*available to all hubs and tiers
Enhanced Datetime Property in SMS
Give your SMS messages a human touch. This makes short-form communication more readable and relevant.
*available to all Marketing Hub Pro+ customers
New Name, Home, and Limits for Target Markets
A smarter name and new home make target market management more accessible and scalable. Teams can now align faster on which accounts matter most and build GTM strategies with confidence.
*available to all hubs and tiers
Add Knowledge Base Articles & Feedback Surveys to Your Campaign
Campaigns just got smarter with new asset types that span the full customer journey. It’s a powerful way to connect education, engagement, and insight—all in one place.
*available to all HubSpot Pro+ customers
Edit Labels for SMS Test Numbers
Test smarter, not harder. Custom labels bring clarity and control to SMS collaboration.
*available to all Marketing Hub Pro+ customers
Separate WhatsApp Transactional and Marketing Subscription Types
Businesses can now manage independent opt-ins and opt-outs for WhatsApp Marketing and WhatsApp Transactional messages. This gives you more control over consent management, helping you maintain compliance while tailoring communication types to user preferences.
*available to Marketing & Service Hub Pro+ Customers
Content Hub
Brand Identity
Brand Identity automatically extracts your company’s voice, tone, visual style, mission, and competitive positioning from your existing content. This foundational context informs AI-generated content across HubSpot, ensuring your messaging stays consistent and on-brand at scale.
*available to all HubSpot Pro+ customers
Increased Video Limits
Content Hub users can now host significantly more videos—150 for Professional and 500 for Enterprise (up from 50). Additionally, the video add-on now includes 50 extra videos (up from 10) across CMS Hub, Content Hub, Marketing Hub, and Service Hub for Pro and Enterprise tiers.
*available to all Content Hub Pro+ customers
Marketing + Content Hub
Add end time to Countdown CTAs
Countdown CTAs now support a specific end time, making time-limited offers more precise and impactful. This enhancement provides visitors with exact clarity on when an offer or deadline expires—down to the hour and minute.
*available to all Marketing Hub and Content Hub Starter+ customers
Add a Meeting Calendar to CTAs
This feature turns static CTAs into dynamic conversion drivers. It’s a smarter way to capture intent at the moment of interest.
*available to all Marketing Hub and Content Hub Starter+ customers
Hidden Fields in Logic & Redirects
Hidden fields now pull double duty—more data, smarter redirects, zero clutter. This gives marketers the ability to personalize user journeys invisibly, improving both experience and conversion.
*available to all Marketing Hub and Content Hub Pro+ customers
Sales Hub
Tasks in the Sales Workspace
Task management is now fully embedded in the Sales Workspace, allowing reps to search, sort, organize, and complete tasks without leaving their primary workflow. This centralized experience helps streamline daily activity and improves execution speed.
*available to all Sales Hub Pro+ customers
Guided Actions & Deal Risks in the Deals Table
This feature enhances deal management by bringing proactive insights directly to the table view. It keeps reps focused on what’s urgent, improving both efficiency and win rates.
*available to all Sales Hub Pro+ customers
Service Hub
Layout Settings in Help Desk
Support reps can now customize their Help Desk layout by choosing a default view—table, split, or board—to match their preferred workflow. Alongside layout options, the new preview panel supports in-thread replies, and UI enhancements reduce visual clutter while streamlining navigation.
*available to all Service Hub Pro+ customers
Trigger Feedback by Ticket Stages
You can now configure survey triggers based on specific open and closed ticket statuses, ensuring customer feedback is collected only when it’s most relevant. This provides greater precision in survey timing and attribution—especially for complex ticket workflows with multiple resolution types.
*available to all Service Hub Pro+ customers
Essential Apps for Service 2025
HubSpot has expanded its curated collection of essential service apps in the App Marketplace to help teams scale support, unify communications, and drive retention. Integrated with Service Hub, these apps cover key workflows like calling, ticket escalation, customer onboarding, time tracking, feedback collection, and omnichannel engagement.
*available to all hubs and tiers
Feedback Submission Object Renamed to ‘Survey Response’
A simple name change, but a meaningful one—it makes survey data easier to identify and organize across your CRM. Clearer labeling helps your team move faster when filtering or reporting on feedback.
*available to all Service Hub Pro+ customers
Clarification to Allow/Deny List Behavior for Inbox & Help Desk
Greater clarity means fewer surprises. Teams can now manage inbox access with precision and peace of mind.
*available to all hubs and tiers
Sales + Service Hub
Phone Number Port - U.S.
HubSpot now supports U.S. phone number porting, allowing businesses to transfer existing numbers from other providers without interruption. This ensures a smooth transition into HubSpot’s calling tools while maintaining consistency across customer communications.
*available to all Sales Hub and Service Hub Starter+ customers
Note: Toll Free U.S. numbers are not supported at this time.
Custom Channels API for unified messaging channels
The Custom Channels API allows you to integrate any text-based messaging platform—like LINE, Telegram, WeChat, or Apple Business Messages—into HubSpot’s Help Desk and Conversations Inbox. This unlocks centralized, omni-channel communication by mirroring the functionality of native integrations like WhatsApp or Facebook Messenger, giving support teams full flexibility.
*available to all Sales Hub and Service Hub Pro+ customers
Updated Call Summaries
The updated summaries improve usability with more structured formatting and smarter call context. It’s a faster way to get the insights you need.
*available to all Sales Hub and Service Hub Pro+ customers
Voice Routing in IVR
Voice Routing in IVR makes HubSpot’s phone system more powerful and flexible. It gives teams granular control to improve inbound call efficiency.
*available to all Sales Hub and Service Hub Enterprise customers
Commerce Hub
One-Click Subscription Cancellation
You can now enable a setting to add a cancellation link to every buyer’s subscription receipt, allowing customers to start the cancellation process in a single click. This simplifies the experience and empowers users to manage their subscriptions with minimal friction.
*available to all hubs and tiers
Display Partial Payments on Invoices
Invoices now display full payment history, including partial payments, so both you and your customers can clearly track transaction progress. This ensures accurate record-keeping and simplifies financial communication across billing interactions.
*available to all Commerce Hub customers
Expanded Multi-Currency Support for Payments in Commerce Hub
You can now sell in over 130 currencies through HubSpot Payments and Stripe, giving buyers the ability to check out in their local currency while you receive payments in yours. This builds trust at checkout, reduces friction, and supports global commerce expansion.
*available to all hubs and tiers
Sharing Credit Card Details in Checkout
This update improves B2B purchasing by enabling secure, team-based payment collaboration. It reduces back-and-forth and speeds up purchasing workflows.
*available to all hubs and tiers
Commerce Hub Product Updates on Overview
Commerce Hub now keeps you in the loop automatically. Updates meet you where you work, not the other way around.
*available to all hubs and tiers
Operations Hub
Unique value enforcement for custom phone number properties
This update improves data hygiene and CRM reliability by giving admins control over custom phone number constraints. It reduces redundancy and boosts integration quality.
*available to all hubs and tiers
Developer Platform
Developer Platform Version 2025.1 Release
The HubSpot Projects Framework now supports platform version 2025.1, which sets Node.js v20 as the minimum required version for all serverless and endpoint functions. This update ensures compatibility with the latest tooling and prepares developers to leverage improved functionality and performance.
*available to all hubs and tiers
App Marketplace
Introducing Native Order Creation in HubSpot
You can now create and manage sales orders natively within HubSpot—no external tools required. Orders can be generated directly from deals, associated with contacts and companies, and tracked alongside other CRM activity for a fully integrated sales workflow.
*available to all hubs and tiers
Send Personalized AI Videos Through Email with the HeyGen App for HubSpot
The updated HeyGen app allows marketers to generate and deliver personalized AI videos directly through HubSpot marketing emails and workflows. By pulling contact data from your CRM, you can automatically produce custom video content using realistic AI avatars—no video production team required.
*available to all HubSpot Pro+ customers
Receive Inbound Calls with Calling Apps in HubSpot
HubSpot now supports inbound calling through third-party apps like Zoom Phone and RingCentral, allowing users to receive calls and navigate the CRM simultaneously. This creates a seamless, unified calling experience that combines inbound and outbound functionality directly within HubSpot.
*available to all hubs and tiers
App Marketplace Q1 roundup: 95+ new & 60+ updated apps
The HubSpot App Marketplace has expanded with 95+ new apps—including Google Chat for real-time ticket collaboration—and 60+ updated apps featuring powerful enhancements across integrations like Facebook Messenger, Fathom, G2, Google Meet, HeyGen, Microsoft Teams, Oneflow, Shopify, Zoom, and more. These updates enable deeper functionality, automation, and insight directly within HubSpot.
*available to all hubs and tiers
Marketplace Apps can connect messaging channels to Help Desk
Support teams can now connect additional 1:1 messaging channels—like SMS, Instagram, LINE, Telegram, WhatsApp, and Slack—to HubSpot’s Help Desk using new marketplace apps powered by the Custom Channels API. These integrations make it easier to unify customer communications, regardless of platform preference.
*available to all Service and Sales Hub Pro+ customers
Publish App Reviews with AI-Generated Titles
This small addition encourages more reviews and improves readability across the marketplace. It saves time and improves the feedback loop.
*available to all hubs and tiers
Smart CRM
Autosave properties on the about section and record preview
HubSpot now automatically saves property edits made in the “About this record” section and the Preview sidebar on record pages. This eliminates the need to manually click ‘save,’ streamlining data entry and improving the user experience across the CRM.
*available to all hubs and tiers
Unified Data Privacy Request Management
Admins can now create and publish a centralized Data Privacy Request page in just a few clicks, allowing contacts to submit requests like data access or deletion. From there, teams can view, assign, and fulfill requests—all within HubSpot—without relying on third-party tools.
*available to all hubs and tiers
Connected email analytics rates in Custom Report Builder
You can now track open, click, and reply rates for 1:1 connected emails directly within the Custom Report Builder. These metrics provide deeper visibility into individual email performance, empowering teams to analyze communication effectiveness across the sales process.
*available to all HubSpot Pro+ customers
Add records to lists from actions dropdown
This enhancement improves list editing efficiency by keeping users in context. It reduces clicks and makes contact list updates seamless.
*available to all hubs and tiers
AI-Generated Workflow Names
This AI-powered update enhances workflow creation by reducing guesswork and naming friction. It improves visibility and saves time for operations teams.
*available to all HubSpot Pro+ customers
Permanently Delete Unused and Unfilled Properties
The deletion process is safer and more transparent, helping ops teams streamline property governance. It reduces clutter and risk while scaling data strategy.
*available to all hubs and tiers
Property History Exports Now Only Include Records with Historical Values
Your exports just got leaner with this new update! This change makes history files more useful and less cluttered allowing you to export records properly.
*available to all hubs and tiers
View Property Fill Rate in Property Settings
No more guessing what’s useful. Property fill rates offer quick, visual insight into your CRM health.
*available to all hubs and tiers
Custom events now support custom IDs to match to objects
Custom events can now be matched to HubSpot objects using custom identifiers—such as usernames or external system IDs—instead of relying solely on internal HubSpot object IDs. This gives teams greater flexibility when integrating external data and ensures more accurate object-event relationships.
*available to all Hubspot Enterprise customers
Permissions for Custom Events
Control meets customization. Now your event tracking is as secure as it is insightful.
*available to all HubSpot Pro+ customers
Mobile
Owner & Team Filtering on Mobile Dashboards
Mobile dashboards now mirror the filtering flexibility of desktop. It gives you more control and clarity, wherever you are.
*available to all hubs and tiers
Multi-Hub Updates
Quick Access Report Settings
Users can now make fast, in-context edits to their reports directly from the Report Viewer, streamlining adjustments without needing to open a separate editor. This improves efficiency for teams making frequent report tweaks.
*available to all hubs and tiers
Bell Notifications - sidebar redesign
The notifications sidebar has been redesigned to open directly on your unread messages, feature bulk action checkboxes, and display a more compact layout that fits up to four times more notifications in view. It also introduces clearer unsubscribe options and hover-to-preview functionality for faster triage.
*available to all hubs and tiers
Change the Name of Your Export
This small tweak brings major clarity to exported data workflows. It eliminates guesswork and file renaming friction.
*available to all hubs and tiers