This month, we’re excited to share a wide range of product updates across HubSpot that make it easier to create, connect, and scale. From AI-powered content and workflows, to improved customer engagement tools, to more robust data management and marketplace experiences, these releases are designed to help you work smarter and deliver more impact with less effort.
Marketing Hub
Built-in Video Editor for Social Posts
Transform your social media content without switching between tools. The built-in video editor lets you add branding, captions, and trim clips right in the social composer, helping you create polished videos that drive engagement across all platforms.
*available to Marketing Hub Professional and Enterprise
Add Text Overlays to Video
Enhance your video content with professional text overlays that grab attention and reinforce your message. Perfect for creating accessible content with captions or highlighting key points without additional editing software.
*available to Marketing Hub Professional and Enterprise
More Accurate Record Estimation When Importing Marketing Contacts
Make better decisions about imports with improved contact count estimates. More accurate predictions help you understand the impact on your marketing contact tier before completing the import.
*available to Marketing Hub customers
Content agents evolution
Scale your content creation with specialized AI agents designed for specific tasks. Instead of one general agent, you now have dedicated assistants for different content types, helping you produce more targeted, high-quality content faster than ever.
*available to Marketing Hub Professional and Enterprise
Email Performance Anomaly Detection Insights
Never miss a critical performance shift again. This AI-powered system continuously monitors your email campaigns and instantly alerts you to unusual patterns—whether it’s a sudden spike in unsubscribes or an unexpected boost in engagement.
*available to Marketing Hub Professional and Enterprise
Title Suggestions for Videos
Maximize video discoverability with AI that analyzes your content and generates relevant title suggestions complete with Monthly Search Volume (MSV) data. Choose titles that resonate with your audience and rank well in search—all backed by real data.
*available to Marketing Hub Professional and Enterprise
AI-Powered Video Marketing
Streamline your entire video marketing workflow with AI-powered features that help you publish search optimized content faster, manage editing efficiently, and maximize video impact across all channels.
*available to Marketing Hub Professional and Enterprise
Ads Reporting Buffer Update
Improve ad reporting accuracy with a buffer period that accounts for attribution delays. Get more reliable performance data by allowing time for conversions to be properly attributed to their source campaigns.
*available to Marketing Hub Professional and Enterprise
Sync to Ads from Segments
Power your ad targeting with HubSpot’s segmentation capabilities. Sync segments directly to advertising platforms, ensuring your ad audiences stay current with your latest customer data and engagement insights.
*available to Marketing Hub Professional and Enterprise
Unsubscribe Feedback Survey Available on Preference Pages
Turn unsubscribes into learning opportunities by triggering surveys on preference pages. Understand why contacts are leaving your list and gather actionable feedback to improve your email strategy and reduce future churn.
*available to Marketing Hub customers
AI Referrals in Website Traffic Analytics
Stay ahead of the AI revolution with traffic source classification that identifies visitors arriving via ChatGPT, Claude, Perplexity, and other AI platforms. Understand how AI is driving traffic to your site and optimize for this emerging channel.
*available to all customers with website analytics
Content Hub
AI-Powered Landing Pages: Custom Templates and Clone with AI
Get the best of both worlds—AI speed with your brand consistency. When creating landing pages with AI, you can now select from your existing templates, ensuring every AI-generated page matches your brand standards perfectly.
Duplicate and customize landing pages at scale with AI assistance. Clone existing high-performing pages and let AI adapt the content for new campaigns, maintaining your design standards while accelerating page creation.
*available to Content Hub Professional and Enterprise
Navigation Editing in Global Content Editor
Stay in your creative flow with navigation editing built right into the Global Content Editor. No more context switching—update menus, adjust navigation, and perfect your content all from one unified interface.
*available to Content Hub Professional and Enterprise
Sections Library Modal
Access a curated library of pre-built page sections that speed up content creation. Browse, preview, and add professional sections to your pages without starting from scratch.
*available to Content Hub customers
Set Brand Logo in Global Content Editor
Maintain brand consistency by setting your logo globally in the content editor. Your brand logo appears automatically across templates and pages, ensuring consistent brand representation.
*available to Content Hub Professional and Enterprise
Sales Hub
Smart Properties: Contact Object Support
Unlock powerful automation possibilities by creating smart properties for your contacts. These intelligent fields automatically update based on other data changes, eliminating manual updates and ensuring your contact records always reflect the latest information.
*available to Sales Hub Professional and Enterprise
AI Research Skills in Workflows
Supercharge your workflows with AI that researches companies in real-time. Two new skills—inferring company value propositions and researching company news—help you gather critical intelligence automatically, ensuring every interaction is informed and relevant.
*available to Sales Hub Professional and Enterprise
Breeze ‘Summarize record’ workflow action
Save hours of manual review with AI that instantly summarizes any record in your workflow. Perfect for handoffs, quick reviews, or preparing for meetings—get the full context of any deal, contact, or company in seconds, not minutes.
*available to Sales Hub Professional and Enterprise
Enable ‘Auto-Record’ for Zoom meetings via HubSpot
Never miss capturing important meeting content again. With auto-record enabled, every Zoom meeting scheduled through HubSpot is automatically recorded, ensuring valuable conversations are always preserved for coaching, reference, and follow-up.
*available to Sales Hub customers with Zoom integration
Sync your Third Party Transcripts for Meetings & Calls to HubSpot with our new API
Centralize all your conversation intelligence by syncing third-party transcripts directly into HubSpot. This new API lets you import transcription data from any source, creating a complete view of customer interactions regardless of where they happen.
*available to all Sales Hub customers
Third-Party Call Events: Call Started & Call Ended
Track external calling activity with precision by capturing call start and end events from third-party systems. Maintain complete conversation history even when calls happen outside HubSpot’s native calling features.
*available to all Sales Hub customers
Prospecting Agent for Advanced Research and Adaptive Outreach
Transform prospecting with an AI agent that researches leads, identifies key insights, and suggests personalized outreach strategies. Scale your prospecting efforts while maintaining the personal touch that drives responses.
*available to Sales Hub Enterprise
Service Hub
Rich Text Formatting in the Customer Portal
Empower customers to communicate more effectively with rich text formatting in the portal. Bold important points, create lists, and structure responses clearly—making ticket submissions more informative and reducing back-and-forth clarification.
*available to Service Hub Professional and Enterprise
New routing option: Route to Team (No owner assigned)
Optimize team workload distribution with flexible routing that assigns tickets to teams rather than individuals. Perfect for high-volume support environments where collective ownership drives faster response times and better resource utilization.
*available to Service Hub Professional and Enterprise
Sync Microsoft Teams Meeting Recording and Transcripts to HubSpot
Bring Microsoft Teams conversation data into HubSpot automatically. Sync recordings and transcripts to maintain complete customer interaction history, enabling better coaching and service quality improvements.
*available to Service Hub customers with Microsoft Teams integration
Onboarding Wizard for the Customer Success Workspace
Launch your customer success operations faster with step-by-step onboarding. The guided wizard helps you configure health scores, playbooks, and workflows specifically for CS teams.
*available to Service Hub Professional and Enterprise
Understand Health Scoring Calculations with Improved “Test A Record”
Debug and optimize your health scoring model with improved testing capabilities. See exactly how scores are calculated for specific records, helping you fine-tune scoring logic.
*available to Service Hub Professional and Enterprise
New Customer Agent Overview
Get your AI agent up and running faster with a completely redesigned overview screen. Clear setup steps, performance metrics, and improvement suggestions are now organized intuitively, making it simple to launch and continuously optimize your customer agent.
*available to Service Hub Professional and Enterprise
Guest Checkout - OTP notifications
Never leave customers stranded during checkout. Reps now receive instant notifications when customers fail OTP verification, enabling immediate assistance to prevent abandoned purchases and improve the buying experience.
*available to Service Hub customers with Commerce tools
Customizable Ticket Properties in the Customer Portal
Tailor the customer portal experience by controlling exactly which ticket properties customers see. Show only relevant information for each customer segment, creating cleaner, more focused experiences that reduce confusion and improve satisfaction.
*available to Service Hub Professional and Enterprise
Updated Ticket Export in the Customer Portal
Give customers more control over their support data with enhanced ticket export capabilities. Enable self service reporting and record-keeping with flexible export options that meet customer data needs.
*available to Service Hub Professional and Enterprise
Help Desk Coaching Tab with New Metrics
Transform team development with a purpose-built coaching tab in the Help Desk. Support leaders can seamlessly coach their teams with new performance metrics, conversation reviews, and improvement tracking —all in one centralized workspace.
*available to Service Hub Professional and Enterprise
All new reporting experience for Customer Agent
Measure what matters with powerful new metrics like Resolution Rate, Deflection Rate, and customer satisfaction scores. This enhanced reporting experience gives you complete visibility into how your Customer Agent performs and where to optimize.
*available to Service Hub Professional and Enterprise
Data Hub
Data Sync support for activatable library objects (Projects, Courses, Listings, Services)
Sync custom library objects with external systems using data sync. Keep your projects, courses, listings, and services data consistent across your entire tech stack.
*available to Data Hub Professional and Enterprise
Configurable action rate limits on custom code actions and webhook actions
Protect your workflows from overwhelming external systems with configurable rate limits. Set precise thresholds for custom code and webhook actions, ensuring smooth operations even during traffic spikes while maintaining system stability.
*available to Data Hub Professional and Enterprise
Data Enrichment Tab
Take control of data quality with a centralized enrichment hub. Run full-portal scans, check enrichment potential, and monitor coverage—all from one intuitive interface that makes maintaining clean, complete data easier than ever.
*available to customers with data enrichment
Connect your LLM to HubSpot custom workflow actions
Connect your favorite AI models—OpenAI, Anthropic, Gemini, Cohere, and xAI—to create custom AI powered workflow actions. Transform workflows into intelligent automation that leverages cutting-edge AI capabilities directly within HubSpot.
*available to Data Hub Professional and Enterprise
Custom Action Builder UI for Workflow Actions!
Create custom workflow actions with an intuitive visual builder that requires no coding. Design reusable actions with custom inputs, logic, and outputs—empowering admins to extend HubSpot’s automation capabilities.
*available to Data Hub Professional and Enterprise
Marketplace
Unify Commission Data in HubSpot with the QuotaPath App for HubSpot
Motivate sales teams with transparent commission tracking inside HubSpot. The QuotaPath integration brings real-time earnings visibility directly into your CRM, helping reps understand their progress and stay focused on hitting targets.
available with QuotaPath integration
2025 Essential Apps for Data Activation collection
Discover the best data activation tools in our curated 2025 collection. Hand-picked apps that help you put your HubSpot data to work across analytics, automation, and activation use cases—all vetted for quality and integration depth.
*available to all customers
2025 Essential Apps for Sales collection
Explore the top sales tools in our curated 2025 collection. Discover apps that enhance prospecting, streamline deal management, and boost sales productivity—all verified for quality and seamless HubSpot integration.
*available to all customers
Reimagined Unified Marketplace
Find the perfect solution faster with an AI-powered marketplace that understands your needs. Instead of endless browsing, describe what you want to achieve and get intelligent recommendations that match your specific requirements.
*available to all customers
HubSpot Marketplace Recommendations, Personalization & Embedded
Experience a marketplace that knows your business. Get personalized recommendations based on your portal’s data, usage patterns, and industry—surfacing the apps and agents most likely to drive value for your specific situation.
*available to all customers
Breeze Marketplace
Discover and deploy AI agents from a dedicated marketplace designed for Breeze. Browse pre-built agents, compare capabilities, and add new AI functionality to your HubSpot portal with one-click installations.
*available to Professional and Enterprise customers
Commerce Hub
Order Summary Revamp - Experiment
Experience an improved order summary interface that presents order information more clearly. Enhanced layout and organization help teams process orders faster and reduce errors.
*available to Commerce Hub customers
Order and Cart Permissions
Control access to order and cart data with granular permissions. Define who can view, edit, or manage commerce data, ensuring proper security and compliance in multi-team environments.
*available to Commerce Hub customers
Enable Automatic Billing After First Subscription Invoice Payment
Streamline subscription billing by automatically enabling recurring charges after the first invoice is paid. Reduce manual intervention and ensure uninterrupted service for subscription customers.
*available to Commerce Hub customers
Commerce Hub Admin Product-Led Pro Onboarding (PLPO)
Get Commerce Hub up and running faster with guided onboarding designed for product-led growth. Step-by step setup ensures you configure payments, products, and processes correctly from the start.
*available to Commerce Hub Professional and Enterprise
Developer Platform
New Developer Docs
Navigate HubSpot’s developer documentation faster with a completely redesigned experience. AI-powered search, improved organization, and interactive examples help developers find answers quickly.
*available to all developers
New Developer Overview
Get started with HubSpot development faster with a dynamic overview page that adapts to your journey. Discover relevant tools, resources, and next steps based on your development goals.
*available to all developers
New App Development Onboarding: hs get-started
Go from zero to a deployed HubSpot app in minutes with guided CLI onboarding. The hs get-started command scaffolds a sample app with best practices, helping developers launch quickly.
*available to all developers
Timeline events are now App Events!
Send rich activity data from your tech stack into HubSpot with the enhanced App Events API. Previously limited to timelines, these events now appear throughout HubSpot for better visibility and automation.
*available to all app developers
New install limits for Marketplace apps built on the HubSpot Developer Platform
Improved marketplace management with new install limits that help maintain app quality and user experience. These limits ensure apps scale properly while protecting the ecosystem.
*available to Marketplace app developers
Date-Based Versioned APIs (Beta)
Build with confidence using date-based API versioning that brings clarity and consistency to your integrations. This enhancement makes it easier to manage API changes, test updates, and maintain stable connections to HubSpot.
*available to all API users
App settings powered by UI Extensions
Provide richer configuration experiences for your apps with UI Extensions in app settings. Build custom interfaces that make setup intuitive and reduce implementation time for your customers.
*available to all app developers
Smart CRM
Click to Call from the Index Page
Accelerate outreach with clickable phone numbers on index pages that launch HubSpot’s calling dialer instantly. No more copying and pasting numbers—just click and connect with prospects in seconds.
*available to all customers with Calling
Breeze-powered Property Creation
Build custom properties in seconds using natural language. Simply describe what you need, and Breeze generates the property configuration automatically—making your CRM truly reflect how you work without technical complexity.
*available to Professional and Enterprise customers
Generate calculated property formulas with AI
Build complex calculated properties without formula expertise. Simply describe what you want to calculate in plain language, and AI generates the proper formula—making advanced data manipulation accessible to every user.
*available to Professional and Enterprise customers
Association actions now support the Lead object
Extend workflow automation to leads with association actions. Create, update, and manage lead relationships automatically, enabling more sophisticated lead management and qualification processes.
*available to all customers
Data Enrichment Included for Starter+ Customers
Level up your data quality without extra costs. Company and contact enrichment is now included in all Starter+ plans, giving growing businesses access to the complete, accurate data they need to compete effectively.
*available to all Starter+ customers
Autosave properties on the record page highlight card
Never lose work again with autosave functionality on record highlight cards. Property changes save automatically as you type, eliminating the frustration of lost updates and improving data reliability.
*available to all customers
Dynamic Country Code Selection For Phone Number Validation Workflows
Automatically detect and validate phone numbers based on contact country data. Improve data quality and reduce validation errors with intelligent country code selection that adapts to your international contacts.
*available to all customers
A Reimagined Data Quality Overview
Take control of your data health with a completely redesigned data quality dashboard. New visualizations, actionable insights, and prioritized recommendations make it easier to maintain high-quality CRM data.
*available to all customers
New Forms Editor: Reset Link Support
Reduce form confusion with reset links that clear pre-populated data. When visitors see pre-filled information, they can now start fresh with one click, ensuring accurate submissions and better user experience.
*available to all customers with forms
Allowed 2FA Methods
Strengthen security by controlling which two-factor authentication methods users can employ. Define approved 2FA options that balance security requirements with user convenience.
*available to Enterprise customers
Search for workflow triggers by assets
Find the right workflow trigger faster by searching for specific assets like forms, pages, or emails. Reduce setup time and ensure you’re triggering workflows on the right customer actions.
*available to all customers
Global Number Porting
Keep your established phone numbers while upgrading to HubSpot calling. Global porting support means you can transfer numbers from any carrier in supported countries, maintaining continuity for your customers.
*available to all customers with Calling
New HubSpot Numbers Available in Nordics, France, Spain, and more!
Establish local presence in new markets with expanded number availability. Get local numbers in Norway, Sweden, Denmark, France, Spain, and more—helping you connect with customers in their preferred format.
*available to all customers with Calling
Call from other devices using the Call Remote
Work from anywhere with flexible calling options. The call remote lets you make calls using external devices or the HubSpot mobile app, maintaining call tracking and CRM integration regardless of your location.
*available to all customers with Calling
Consolidated Domain Management Table
Manage all your domains from one unified table with improved search, filtering, and bulk actions. Simplify domain administration across your HubSpot portal with centralized domain management.
*available to all customers
Guided Report Creation Flow
Build better reports faster with a guided experience that walks you through creation step-by-step. Choose from templates or six report types, with intelligent suggestions helping you visualize data in the most impactful way for your audience.
*available to all customers
Dashboard Limits Update
Build more comprehensive dashboards with expanded limits. Add up to 50 reports per dashboard and enjoy increased dashboard allowances across all tiers—from 10 for Free to unlimited for Enterprise—supporting more sophisticated analytics at every level.
*available to all customers based on subscription tier
Automation Overview Zero State
Start automating faster with an intelligent zero-state experience. New portals see clear guidance on creating their first automation, with examples and templates that demonstrate the power of HubSpot’s automation tools from day one.
*available to all customers
Custom SCIM Integration
Streamline user management with SCIM integration that automatically creates and manages HubSpot users. Perfect for enterprises, this secure provisioning method reduces IT workload while ensuring proper access control across your organization.
*available to Enterprise customers
Mobile App
Mobile Quick Filters for CRM Objects [iOS only]
Access your most important filtered views instantly on iOS with quick filters. Navigate your CRM faster on mobile with one-tap access to your saved views and segments.
*available to all iOS users
