Marketing Hub
Copilot Social Quick Replies Mobile
You can now respond to social comments and messages on-the-go with AI-suggested replies. This mobile-first approach ensures you never miss an opportunity to engage with your audience, even when away from your desk.
*available to all Marketing Hub Enterprise customers
Making Hashtag management easier: New Hashtag Bank in the Social Editor
Save your most effective hashtag combinations and apply them with one click. This new feature eliminates repetitive typing and ensures consistent hashtag strategies across all your social campaigns.
*available to all Marketing Hub Pro+ customers
Smart Frequency Suggestions and Score ‘Event Not Occurred’ in Scoring Apps
AI-powered suggestions help you build more accurate lead scoring models faster. Combined with negative scoring for missed actions, you can now create sophisticated models that truly reflect buyer readiness.
*available to all Marketing and Service Hub Pro+ customers
Rich Text Formatting for Labels and Data Privacy Text
Rich text formatting including bold, italic, underline, hyperlinks, and color is now available for labels and help text, with data privacy text supporting all formatting except color. You can now emphasize critical information and match your brand guidelines while ensuring important details like compliance requirements stand out.
*available to all hubs and tiers
View Marketing Event Participation with the Registrant Card
See complete event registration and attendance history directly within contact records. You’ll have valuable context for personalized follow-ups, understanding which events influenced each prospect’s journey.
*available to all hubs and tiers
Sync custom lifecycle stages with Facebook ads for better targeting
Your custom lifecycle stages from HubSpot now sync directly to Facebook’s Conversions API, enabling Facebook to understand and optimize around your unique customer journey stages beyond standard lifecycle phases. You’ll achieve more precise ad targeting and lower costs per action because Facebook’s algorithm can now learn from your specific business milestones.
*available to all Marketing Hub Pro+ customers
Automatically Add Video Captions to YouTube
While YouTube auto-generates captions, their accuracy often falls short. HubSpot’s AI-generated captions offer significantly better precision and readability, improving accessibility, engagement, and cross-platform performance.
*available to all Marketing Hub Pro+ customers
Lists - Shared Records Support
Team lists now include both owned records and those shared with the team. You’ll see complete team responsibilities in one view, ensuring collaborative teams don’t miss important shared records.
*available to all Hubspot Enterprise customers
Automatically Send Video Captions to X (formerly Twitter)
You can now automatically add captions to your social videos using AI-generated captions or by uploading your own. HubSpot will include these captions when posting videos to X (formerly Twitter), improving accessibility and engagement.
*available to all Marketing Hub Pro+ customers
Average Email Open Rate and Click Through Rate for Lists
View engagement metrics aggregated at the list level to quickly identify your most and least responsive segments. You’ll make smarter segmentation decisions by understanding which audiences consistently engage with your content versus those that need different approaches.
*available to all hubs and tiers
Scale Email and Form Scoring with “Contains” in Scoring Apps
Use “contains” filters to automatically include multiple emails and forms in your scoring rules based on naming patterns. You’ll save hours of manual configuration while ensuring new assets automatically contribute to lead scores when they match your criteria.
*available to all Marketing Hub Pro+ customers
Associate Ads to HubSpot Campaigns from the Ads Tool
Connect your advertising campaigns to HubSpot campaigns directly within the ads tool interface. You’ll streamline campaign tracking and attribution by linking paid efforts to broader marketing initiatives without switching between tools.
*available to all Marketing Hub Pro+ customers
Send Video Transcripts to Facebook
Automatically add AI-generated or custom captions when posting videos to Facebook from HubSpot. You’ll reach more viewers who watch without sound while improving accessibility, ensuring your message gets across regardless of how people consume your content.
*available to all Marketing Hub Pro+ customers
View Audit Logs for Updates to Double Opt-In Settings
Track all changes to your Double Opt-In (DOI) email settings through comprehensive audit logs. You’ll maintain complete visibility into compliance-critical settings, knowing exactly who made changes and when, ensuring your email practices stay legally compliant.
*available to all Marketing Hub Enterprise customers
Customize HubSpot Marketing Emails with Recently Viewed Shopify Products
Personalize emails by including products that individual contacts recently viewed in your Shopify store. You’ll create highly relevant shopping experiences that pick up right where customers left off, dramatically increasing the likelihood of conversion.
*available to all Marketing Hub Pro+ customers
Customize HubSpot Marketing Emails with Most Viewed Shopify Products
Your marketing emails can now dynamically pull in the most viewed products from your Shopify store. You’ll automatically showcase trending items that have proven customer interest, keeping your email content fresh and relevant without manual updates.
*available to all Marketing Hub Pro+ customers
Combined Scores Available for Marketing Hub Professional
You can now create unified lead scores that evaluate both contacts and companies in Marketing Hub Professional, previously an Enterprise-only feature. This combined scoring approach gives you a more complete picture of sales-readiness by considering both individual engagement and company-level buying signals in one comprehensive score.
*available to all Marketing Hub Pro+ customers
Content Hub
Podcast Slide-in CTA Template
Use a purpose-built CTA template designed specifically for promoting podcast episodes on your website. You’ll grow your podcast audience by surfacing relevant episodes to visitors based on their interests and browsing behavior.
*available to all Content Hub Pro+ customers
Automatically Enhance Prompts for AI-Powered Landing Pages
Click “Enhance” to automatically improve your landing page descriptions with AI-powered suggestions. You’ll transform basic ideas into compelling, conversion-focused copy without needing professional copywriting skills, ensuring every landing page uses persuasive language that drives action.
*available to all Content Hub Pro+ customers
Add Additional Context for AI-Powered Landing Pages
The content agent now accepts additional context and details when creating landing pages for products and events. You’ll get more personalized, on-brand results that better match your campaign goals because the AI understands your specific requirements and can incorporate your unique value propositions.
*available to all Content Hub Pro+ customers
Marketing & Content Hub
Thumbnails for PDFs
PDF thumbnails now display automatically in your file manager, making it easier to find the right document instantly. This visual preview eliminates the guesswork when browsing through multiple PDFs in your content library.
*available to all hubs and tiers
Custom Times and “Prevent Skip” for Forms/CTAs Now in Professional
Professional tier customers can now set custom timing and prevent skipping for forms and CTAs. You’ll create more sophisticated engagement experiences with precise control over when and how visitors interact with your conversion tools.
*available to all Marketing, Content, and Service Pro+ customers
Sales Hub
Deal Metrics Customization
Customize your deal dashboard to show exactly the metrics you need to track sales performance. This personalization ensures every sales rep sees the most relevant data for their specific role and goals.
*available to all Sales Hub Pro+ customers
Sales Workspace Dashboards
Access your most important sales metrics without switching tabs or leaving your workspace. This embedded dashboard feature keeps your team focused on selling while staying informed about performance in real-time.
*available to all Sales Hub Pro+ customers
Multiple Domain Support for Buyer Intent
Track buyer intent signals across all your domains from a single dashboard. This multi-domain visibility helps you understand the complete buyer journey, regardless of which website prospects visit first.
*available to Sales Hub Professional+
Auto-add Backfill for Buyer Intent
Retroactively add historical high-intent visitors to your CRM with our new backfill capability. This feature ensures you don’t miss opportunities from past website visits that match your current intent criteria.
*available to all hubs and tiers
Multiple Intent Criteria for Buyer Intent
Create multiple intent profiles to identify different buyer personas and stages in the sales cycle. This granular approach helps you spot and respond to various buying signals with tailored outreach
strategies.
*available to all hubs and tiers
Sales Workspace Daily Digest Email
Start each morning with a personalized email highlighting your most important sales actions for the day. You’ll never miss critical follow-ups or deal milestones because everything requiring attention is summarized in one convenient daily briefing.
*available to all Sales Hub Pro+ customers
Service Hub
Browse & Search Knowledge Base in the Widget
Your customers can now find answers instantly within the chat widget itself. This seamless integration reduces support tickets by empowering customers to self-serve while maintaining the option to chat when needed.
*available to all Service Hub Pro+ customers
Predictive Insights & Time in Ticket Status Reporting on the Help Desk Analyze Tab
AI-powered predictions now highlight potential issues before they become problems in your support queue. This proactive intelligence helps you allocate resources effectively and maintain consistent service levels.
*available to all Service Hub Pro+ customers
Filter Tickets by Associated Contact and Company in Help Desk
Quickly filter support tickets by customer or company to see complete support history at a glance. This targeted view helps agents provide more personalized support by understanding the full context of customer interactions.
*available to all Service Hub Pro+ customers
Embedded Dashboards in Customer Success Workspace
View customer health scores and success metrics without leaving your workspace. This integrated approach keeps customer success managers focused on their accounts while monitoring key performance indicators in real-time.
*available to all Service Hub Pro+ customers
Big Boosts to the Customer Agent’s Response Quality
Significant improvements help the Customer Agent deliver faster, clearer, and more accurate automated responses. You’ll handle more inquiries automatically with responses that better understand context and nuance, freeing your team for complex issues.
*available to all Service Hub Pro+ customers
Export Tickets in the Customer Portal
Customers can now export their support ticket history to CSV with one click. You’ll reduce support burden by enabling self-service data access, while customers get the records they need for compliance or internal reporting.
*available to all Service Hub Pro+ customers
Health Score Builder
Build custom health scores by assigning points to any property or activity across HubSpot. You’ll proactively identify at-risk accounts and expansion opportunities by creating scoring models that reflect what truly indicates customer health in your business.
*available to all Service Hub Pro+ customers
Design Changes in the Customer Portal
Behind-the-scenes improvements deliver a sleeker, more modern Customer Portal experience. Your customers will enjoy a more intuitive interface that makes finding support resources and managing tickets easier, strengthening their relationship with your brand.
*available to all Service Hub Pro+ customers
Sales & Service Hub
Copy Call Transcript to Clipboard
Copy entire call transcripts with one click for analysis or sharing. You’ll easily capture conversations for coaching, quality reviews, or team collaboration without tedious manual copying.
*available to all Sales Hub and Service Hub Starter+ customers
Dismiss Knowledge Gap Topics & Messages
Clean up Customer Agent knowledge gaps by dismissing irrelevant “I don’t know” responses. You’ll focus improvement efforts on genuine content needs rather than false positives, ensuring training time creates real value for customers.
*available to all Sales Hub and Service Hub Pro+ customers
Updated Calling Remote
The enhanced calling remote now lets you take notes and track outcomes without leaving your active call. You’ll capture important details in real-time while maintaining conversation flow, eliminating the need to update records after hanging up.
*available to all Sales Hub and Service Hub Starter+ customers
Operations Hub
Commerce Hub
Schedule Automatic Exchange Rate Updates
Automate currency exchange rate updates on monthly, quarterly, or annual schedules. You’ll maintain accurate multi-currency deal values and reporting without manual intervention, saving hours of administrative work while preventing pricing errors.
*available to all Hubspot Starter+ customers
Chargeback and Dispute Visibility for Payments
Receive automatic notifications at every stage of payment disputes with full visibility. You’ll protect revenue by never missing dispute deadlines, with complete tracking from initial filing through resolution.
*available to all hubs and tiers
Updated Commerce Hub Payments API
The enhanced API enables programmatic creation and management of payment records. You’ll integrate payment systems more deeply with HubSpot, automating data flow between your commerce and CRM systems.
*available to all hubs and tiers
App Marketplace
Shopify app update: Ecommerce customer CRM card
See complete Shopify customer data directly in HubSpot contact records. This unified view helps your team deliver personalized experiences based on actual purchase history and shopping behavior.
*available to all hubs and tiers
Zapier app: Custom objects for associations
The Zapier app for HubSpot now supports associations with custom objects, extending beyond the previous limitations of only working with standard CRM objects. You can now build powerful cross-system automations that leverage your unique business data structures, creating workflows that connect your custom objects to thousands of other apps.
*available to all hubs and tiers
Active Installs in Marketplace Analytics
Track real-time active installations of your marketplace apps with new analytics reports. You’ll monitor adoption trends and user retention, making informed decisions about feature development and support resources.
*available to all hubs and tiers
Smart CRM
HubSpot deep research connector
Unlock PhD-level insights from your CRM data using advanced AI research capabilities. This groundbreaking integration transforms how you analyze customer data and uncover hidden opportunities.
*available to all Hubspot Enterprise customers
Automated Inactive User Deactivation
Automated Inactive User Deactivation automatically removes users who haven’t logged in for a specified period on a monthly basis, eliminating the security risks of dormant accounts. You’ll protect your HubSpot data from potential breaches while saving hours of manual user management.
*available to all Hubspot Starter+ customers
Update to Appointment Object
A new “appointment name” property helps you give meetings meaningful, searchable titles. You’ll quickly identify appointment purposes at a glance, improving calendar management and reducing scheduling confusion.
*available to all hubs and tiers
Sticky Tabs for CRM Records
CRM record tabs now stay fixed at the top of your screen while scrolling. You’ll switch between record sections instantly without scrolling back up, saving countless clicks throughout your day.
*available to all hubs and tiers
View Permission for Buyer Intent
Control buyer intent visibility with granular view permissions separate from editing rights. You’ll ensure sensitive buying signals are only visible to appropriate team members while maintaining data security across your sales organization.
*available to all hubs and tiers
Restrict Access to a Single Account
Prevent users from being added to multiple HubSpot accounts for enhanced security. You’ll ensure sensitive business data stays within your organization by controlling where team members can access HubSpot.
*available to all hubs and tiers
Improved Card Library for CRM Customization
The new Card Library provides an engaging visual interface for discovering and managing CRM cards. You’ll build the perfect CRM layout faster by browsing available customizations visually, without needing technical expertise.
*available to all hubs and tiers
Mobile
Native Table Reports on iOS
Fully native table reports on iOS eliminate text cutoffs and formatting issues. You’ll analyze data effectively on your iPhone with desktop-quality reporting that actually works on mobile devices.
*available to all hubs and tiers
Conditional properties and required associations when creating Contacts & Companies on iOS and Android
Create smarter mobile forms with conditional logic and required associations on iOS devices. You’ll ensure field teams collect all necessary information with intelligent forms that adapt based on their inputs.
*available to all hubs and tiers
Breeze
Breeze Customer Agent: Now Available Across All Pro+ Hubs
Breeze Customer Agent is no longer limited to Service Hub - it’s now available across your entire HubSpot platform. This expansion lets every team leverage AI to handle customer conversations intelligently.
*available to all HubSpot Pro+ customers
Temporarily Pause Breeze Customer Agent
Take control of when Breeze Customer Agent is active with our new pause feature. This flexibility ensures human agents can take over during critical periods or when specialized support is needed.
*available to all HubSpot Pro+ customers
Breeze Suggested Properties in Report Filters
Breeze AI suggests relevant properties when creating report filters based on your usage patterns. You’ll discover valuable data points you might have overlooked, building more insightful reports with intelligent assistance.
*available to all HubSpot Starter+ customers