This month, HubSpot is evolving as a smarter, more unified customer platform with powerful updates across Marketing, Content, Sales, Service, Commerce, Data, and beyond. These enhancements give teams greater clarity, flexibility, and AI-powered support to make it easier than ever to connect with customers and drive growth at scale.
Marketing Hub
A smarter Campaign Goals experience
Introducing the Campaign Goals Tracker - a smarter way to set, track, and report on your campaigns! A redesigned and more intelligent approach to measuring campaign performance.
*available to all Marketing Hub Pro+ customers
Healthy / Unhealthy Lists in Email Health
You can now view a new report within the Email Health dashboard to surface the healthiest and unhealthiest performing recipient lists based on engagement metrics and deliverability.
*available to all Marketing Hub Pro+ customers
Send Size Preview with exclusion details
Send Size Preview shows an estimated recipient count before you send a marketing email. This feature now includes detailed reasons why certain contacts won’t receive the email.
*available to all hubs and tiers
Unified campaign and CRM tasks
Customers now have access to a unified task system in HubSpot. This means all tasks whether created in Marketing Hub tools or CRM are now in one place for better coordination.
*available to all Marketing Hub Pro+ customers
Add active contact lists to campaigns
Users can now add active contact lists to their campaigns - saving time, reducing manual work, and giving them more confidence in reaching the right audience. Lists automatically update as contacts
meet criteria.
*available to all Marketing Hub Pro+ customers
Object Property Snapshots for Event Data
HubSpot now automatically captures and stores key property values when events occur, giving you historical context for better reporting and analysis. This feature helps you understand how your data changes over time for more informed decisions. Learn More
*available to all Marketing Hub Enterprise customers
Content Hub
Enhancement: Template Selection in Landing Pages
We have been working on a new, streamlined landing page creation flow to decrease drop-off and increase landing page creation success. The new template selection makes it easier to get started.
*available to all hubs and tiers
Domains Activity Log
Users can now download a CSV file of their domain change and activity history from the past 90 days. This includes updates like domain additions, removals, and configuration changes for complete audit visibility.
*available to all Content Hub Enterprise customers
Marketing + Content Hub
Improved International Phone Number Formatting in Personalization Tokens
Phone number properties inserted as personalization tokens now display in a clearer international format with proper country codes and formatting for better readability.
*available to all hubs and tiers
Sales Hub
Add Associations to Deals Table in Sales Workspace
You can now add columns for several types of associations in the Sales Workspace deals table. Get insight into the associations between deals and contacts, companies, or custom objects.
*available to all Sales Hub Pro+ customers
Call from other devices using the Call Remote
Users can now use the call remote to make calls using an external device or the HubSpot mobile app. This update provides flexibility in how and where you make calls.
*available to all Sales Hub Starter+ customers
Sales Workspace Updates
We’ve updated the sales workspace to integrate more seamlessly with the Smart CRM, making it easier for our customers to move between systems and focus on what matters most. This reduces context switching.
*available to all Sales Hub Pro+ customers
Understand Lead Scoring Calculations with Improved “Test A Record”
The Test a Record feature in Lead Scoring has been improved to provide customers a clearer view into how scores are calculated. This transparency helps you fine-tune your scoring model and ensure it aligns with your sales process for better lead prioritization.
*available to all Sales & Marketing Hub Pro+ customers
Service Hub
Today’s Insights Card
The new Today’s Insights card in Help Desk workspace shows key trends in rep availability, ticket volume, and team performance. Make staffing decisions and identify issues proactively.
*available to all Service Hub Pro+ Customers
Close Date Automation for Services
Close date automation is now available for service records. When you move a service to a closed stage in any service pipeline, the close date automatically updates, ensuring accurate reporting.
*available to all hubs and tiers
Board view for customer tab in Customer Success Workspace
You can now view your customers in a board view (in addition to a list view) in the Customer Success Workspace. This visual approach helps CSMs track customer status and health at a glance.
*available to all Service Hub Pro+ Customers
Default email in help desk
Default email allows admins to set a default email address by team in help desk. For many large multi team support orgs with many different email addresses, this saves time and prevents errors.
*available to all Service Hub Pro+ customers
Help Desk Views Customization Experience and Improvements
This set of updates unlocks more ways to customize and manage the views sidebar in the help desk. Via the new Views customization experience, create the perfect workflow for your team.
*available to all Service Hub Pro+ customers
Average NPS Rating and Customer Satisfaction Score CRM Cards
Two new CRM reporting cards integrate directly into Company and Contact record pages, displaying average Net Promoter Score and Customer Satisfaction ratings. Learn More
*available to all Service Hub Pro+ customers
Sales + Service Hub
Customize Inbound Recording Consent Message
You can now completely customize the message that callers hear before they’re connected to your reps and teams. This message informs callers about call recording and ensures compliance.
*available to all Sales & Service Hub Pro+ customers
Commerce Hub
Commerce User Permissions Settings
You can now manage access to quotes, products, billing, and payments through Commerce permissions within Users and Teams. These settings were previously scattered - now they’re centralized.
*available to all hubs and tiers
Respond to Disputes & Chargebacks within Commerce Hub
Customers can now manage disputed payments directly within Commerce Hub using a new self service dispute resolution flow. Respond to chargebacks faster and track resolution status.
*available to all hubs and tiers
Append Buyer Email to Payment Link Redirects
You can now append the buyer’s email to your redirect URL in payment links. When someone completes a purchase, their email is automatically included in the redirect.
*available to all hubs and tiers
Data Hub
Job title in Contact Data Enrichment
In addition to the role, sub-role, and seniority information that Breeze Intelligence previously provided, we now provide the job title as well for more complete contact enrichment.
*available to all hubs and tiers
Developer Platform
App Certification Status & Renewal Policy Update
This update introduces enhanced visual indicators for App Certification statuses in the developer portal, aligned with the new recertification policy. Under this policy, certified apps must renew their certification every two years to maintain their status, with clearer actionable status indicators throughout the lifecycle.
*available to all app providers with listed apps in the HubSpot App Marketplace
Additional details returned when generating OAuth access tokens
New details are included in the response body for API POST requests made to the OAuth endpoint. This provides developers with more information for better integration management and debugging.
*available to all hubs and tiers
App Marketplace
Bidirectional associations sync for Salesforce Tickets, Tasks, and custom objects
HubSpot’s integration with Salesforce already supports syncing object associations for standard objects, and now extends this to tickets, tasks, and custom objects for complete data synchronization.
*available to all HubSpot Pro+ customers
Marketplace Listing Editor Infrastructure Upgrade & Language Flexibility
We’re upgrading our listing editor’s core infrastructure to deliver a smoother, more efficient experience. This update also introduces support for multiple languages in your marketplace listings.
*available to all hubs and tiers
Google Performance Max Ad Creation and Enhanced Reporting
HubSpot users can now create and view more granular reporting on Google Performance Max ad campaigns right from HubSpot. This integration streamlines your advertising workflow and provides deeper insights. Learn More
*available to all hubs and tiers
HubSpot connector for Claude: Additional Object Access (Read-Only) and Admin Controls
The HubSpot connector for Claude now supports read-only access to additional CRM objects and includes new admin controls for better governance. This expansion enables more sophisticated AI powered workflows while maintaining security and control.
*available to all hubs and tiers
Breeze
The Customer Agent is now 2X smarter
The Customer Agent now has enhanced reasoning skills that bring it even closer to human-level problem solving. It’s not just about answering questions - it’s about understanding context and providing thoughtful solutions.
*available to all Hubspot Pro+ customers
Assign Customer Agent to Email
Businesses can now assign the Customer Agent to their Email accounts, streamlining support and lightening the load on human agents. For routine inquiries, let AI handle the response.
*available to all Hubspot Pro+ customers
AI-Powered Recommendations in Automation Overview
You can now see AI-powered automation suggestions based on how your team uses HubSpot directly on the Automation Overview page. These recommendations help you discover new ways to save time
and scale your operations.
*available to all Hubspot Pro+ customers
Edit Brand Information
HubSpot now lets you customize your brand information used in AI tools. HubSpot’s AI tools use brand information to provide helpful context for content generation, and now you have full control over how your brand is represented.
*available to all Hubspot Pro+ customers
Quick fill an index page view with smart properties
You’ll now be able to fill a view when you are creating a smart property, enabling you to more quickly start analyzing data. Skip the manual property selection and let AI suggest the most relevant fields.
*available to all hubs and tiers
Breeze Copilot Data Model Configuration
Breeze Copilot can now help you configure your data model and answer questions about best practices. You don’t need to worry about making mistakes - Copilot guides you through the right configuration.
*available to all hubs and tiers
Brand Identity Source Attribution
HubSpot now shows users where their brand information comes from across different sources. Brand information is gathered from multiple sources like manual input, AI suggestions, and imported data -
now you can see the origin of each element.
*available to all Hubspot Pro+ customers
Smart CRM
Citations in Smart Properties
Smart Properties now include citations that show where AI agents found data, the reasoning behind decisions, and the sources used for that data. This transparency builds trust and helps you verify AI generated information.
*available to all hubs and tiers
Shared Users and Team Properties on Additional Objects
We’re adding shared users and teams properties to the appointment, course, listing, and service objects. This enables better collaboration and visibility across your entire team.
*available to all Hubspot Enterprise customers
Rename HubSpot Defined Objects
Admins can now configure the term they’d like to use in lieu of the HubSpot default for a particular object. For example, you might label deals as “opportunities” to match your team’s terminology and reduce friction.
*available to all hubs and tiers
New Forms Editor: Reset Link Support
When forms are pre-populated with known visitor data, it can lead to confusion or incorrect submissions. The reset link allows visitors to clear pre-filled data and start fresh.
*available to all hubs and tiers
Updated Limits and Availability for Custom Tabs on CRM Record Pages
All HubSpot customers now have access to 10 custom tabs on CRM record pages. Custom tabs help organize related information and create focused experiences for different teams and use cases.
*available to all hubs and tiers
Multiple Conditions for Rollup Properties
You can now apply multiple conditions to rollup-type calculated properties in HubSpot. This allows you to build smarter, more nuanced calculations that better reflect your business logic.
*available to all Hubspot Pro+ customers
Mirroring Company Data Across Multi-Management Accounts
The Multi-Account Management data mirroring feature now supports mirroring the company object in addition to the contact object, enabling better data consistency across your entire business ecosystem. Learn More
*available to all Hubspot Pro+ customers
New HubSpot Numbers Available in Nordics, France, Spain, and more!
HubSpot phone number acquisition is now available in additional countries! Nordics (Norway, Sweden, Denmark), France, Spain, and more regions now have local number availability.
*available to all Hubspot Starter+ customers
Global Number Porting
Porting is the process of transferring a phone number from one carrier to another. HubSpot is expanding the capability to port phone numbers globally to supported countries. Learn More
*available to all Hubspot Starter+ customers
Apply Activity Logging Defaults to External Emails
Admin-configured email logging rules now apply consistently across all email channels. Previously, these rules only applied to emails sent from HubSpot - now external email clients follow the same rules.
*available to all hubs and tiers
New Reporting CRM Cards: Customer Lifetime Value (CLV) & Revenue Attribution
We’re excited to introduce new CRM Reporting Cards: Customer Lifetime Value (CLV) and Revenue Attribution. See revenue impact and customer value directly on contact and company records. Learn More
*available to all Hubspot Pro+ customers
Data Model Builder
A new centralized data model configuration space. Within this space, admins can see their objects, create new ones and make association and property decisions in one streamlined experience that guides them through best practices.
*available to all hubs and tiers
Domain Settings Improvements
We have made a number of improvements to domain settings management. Auto-associate new content types to domains, improved UI for better navigation, and clearer status indicators make domain management more intuitive and efficient.
*available to all hubs and tiers
Information Pop-over for Events and Membership Filters
We’ve added information pop-overs for events and list memberships. These provide helpful context so customers can better understand and use these powerful filtering options without leaving their workflow.
*available to all hubs and tiers
More Flexibility in Property Field Type Changes
You can now change certain custom property field types even when they’re in use on reports, views, or record pages. This flexibility means you can evolve your data model without disrupting existing workflows.
*available to all hubs and tiers
Use Copilot to Build Workflows
Copilot is now your go-to, AI-first workflow builder, that makes it easier than ever to create automation for any use case and benefit from the full potential of HubSpot’s automation capabilities. Simply describe what you want in plain language and Copilot creates it for you.
*available to all hubs and tiers
New Data Source for Smart Properties: Call Transcripts
You can now use call transcripts as a data source for smart properties. Important context is often shared during calls, and now that valuable information automatically populates your CRM properties, ensuring nothing falls through the cracks.
*available to all Hubspot Starter+ customers
Smart Properties: Dynamic Variables in Prompts
You can now insert property tokens into your smart property prompts. These tokens let you reference existing property values directly, creating more personalized and context-aware automated properties that scale with your business needs.
*available to all Hubspot Starter+ customers
Multi-Hub Updates
Send form submissions from excluded IP and referrers to spam
With this update, all form submissions from excluded IPs and referrers will be treated as spam and will be sent to the spam folder automatically, keeping your data clean without manual intervention.
*available to all hubs and tiers