Marketing Hub
Sources properties available in Journey Analytics
You can now filter and segment page visits in Journey Analytics using the Source property, including attribution based on UTM parameters. This gives you deeper insight into how visitors arrived at specific touchpoints in the customer journey.
*available to Marketing Hub Enterprise customers
Separate WhatsApp Transactional and Marketing Subscription Types
Businesses can now manage independent opt-ins and opt-outs for WhatsApp Marketing and WhatsApp Transactional messages. This gives you more control over consent management, helping you maintain compliance while tailoring communication types to user preferences.
*available to all Marketing Hub Pro+ customers
Specify the timeframe of when an event occurred in Scoring Apps
Lead and Health Scores can now factor in when an action occurred, allowing you to score only those interactions that happen within a defined timeframe. This improves scoring precision by focusing on recent engagement and capturing real-time intent.
*available to all Marketing & Sales Hub Pro+ customers
Refine which associated records get scored in Scoring Apps
Scoring rules can now be refined to include only associated records that meet specific property criteria—such as a pipeline stage, custom field, or attribute. This gives you greater control over how related objects influence a score, making lead and account scoring more accurate and relevant.
*available to all Marketing Hub Pro+ customers
reCAPTCHA score based bot form submissions detection
HubSpot forms now use Google’s reCAPTCHA scoring system to automatically detect and flag high-risk submissions as spam. This helps protect your CRM from bot-driven data pollution by filtering out low-quality entries based on reCAPTCHA’s risk score.
*available to all hubs and tiers
Anniversary filters
You can now create filters for recurring events—like birthdays and customer anniversaries—without needing a specific year. This eliminates the need for workaround properties and makes it easier to surface key lifecycle dates in your CRM.
*available to all hubs and tiers
Centralized view into what HubSpot assets are using subscription types
A new “Usage” tab in subscription settings now shows where each subscription type is actively used across your HubSpot account. This central view helps you manage subscriptions more effectively by surfacing related assets like forms, emails, and workflows before archiving.
*available to all hubs and tiers
Content Hub
Easily Set Up Brand Voice with a URL
Streamline brand voice setup by simply entering your website URL—HubSpot will automatically analyze your content to extract tone and style. This removes the need for manual input and helps teams maintain consistent messaging from day one.
*available to all Content Hub Pro+ customers
Edit a Video Thumbnail
You can now customize video thumbnails by selecting a frame from your video and editing it using HubSpot’s built-in tools or Adobe Express. This gives you greater creative control to produce visually engaging, on-brand thumbnails that drive more clicks.
*available to all Content Hub Pro+ customers
Marketing + Content Hub
Simplified Video Limit Management
Uploaded videos now have advanced features turned off by default, and those features only activate when the video is embedded in content. This change reduces manual settings management and helps you stay within your video usage limits more easily.
*available to all Marketing & Content Hub Pro+ customers
Close popup CTA automatically after form submission
Popups containing forms can now be configured to close automatically after a visitor submits, eliminating the need for manual dismissal. This creates a smoother, more intuitive website experience that keeps the focus on next steps.
*available to all Marketing & Content Hub Starter+ customers
Sales Hub
Streamlined Quote Approval for Admins
Admins can now approve quotes directly from the quotes index page, eliminating the need to navigate through task-based workflows. This update simplifies quote management and speeds up the approval process by centralizing control in a single view.
*available to Sales Hub Enterprise customers
Create Quotes from Contact & Company Record Pages
Quotes are no longer limited to deal records—you can now view and create quotes directly from Contact and Company record pages. This expands quoting flexibility and helps teams access relevant quote data from wherever they work in the CRM.
*available to all hubs and tiers
Service Hub
Adding “urgent” priority to the tickets object
Support teams can now escalate time-sensitive issues more effectively with the addition of an “Urgent” priority level to the ticket object. This new option increases flexibility and ensures critical incidents stand out from standard high-priority tasks.
*available to all Service Hub Pro+ customers
Support SLAs for all Tickets Visible in Help Desk
SLAs can now be applied to any ticket visible in the Help Desk, regardless of how it was created. This update ensures consistent prioritization across all tickets, improving support team efficiency and response accuracy.
*available to all Service Hub Pro+ customers
Reporting on time in ticket status
Service Hub Professional and Enterprise users now have access to new properties that track how long a ticket spends in each status, including when it entered or exited a status, total time spent, and cumulative time for repeated statuses. These data points unlock deeper process insights and power new reports in the Help Desk Analyze tab and Service Hub Analytics Suite.
*available to all Service Hub Pro+ customers
Scheduled hours for SLA rules & SLA reports
Admins can now define the active hours and time zones for individual SLA rules and view SLA-based reports that reflect those scheduled hours. This adds flexibility for global teams and ensures SLA tracking aligns with actual business hours and regional service expectations.
*available to all Service Hub Pro+ customers
Rename ‘Tickets’ Label in the Customer Portal
You can now customize the “Tickets” label on the Customer Portal homepage to match your business terminology—like Orders, Requests, or Test Results. This makes the portal feel more intuitive for your customers and ensures consistency with how your business communicates.
*available to all Service Hub Pro+ customers
New Help Desk Settings Page
Service Managers and Operations Admins now have a centralized page to manage and optimize their Help Desk workspace. This unified settings experience simplifies configuration and makes it easier to find the most frequently used Help Desk options in one place.
*available to all Service Hub Pro+ customers
Updated Customer Success Workspace
The Customer Success workspace has been redesigned with a more focused experience for CSMs, including a fresh layout and new tools tailored to managing customer health, renewals, and onboarding. It serves as a centralized hub to help CSMs stay organized and respond quickly to important customer changes.
*available to all Service Hub Pro+ customers
Help Desk Board Layout
The new board layout in Help Desk offers a visual way to manage tickets by displaying them in columns based on pipeline stages. This makes it easier to track progress, spot bottlenecks, and prioritize work across support teams.
*available to all Service Hub Pro+ customers
Users can reply to closed tickets in the Customer Portal
Users can now respond to closed tickets directly within the Customer Portal, enabling follow-up conversations to continue without switching channels or losing context. This streamlines communication and keeps all ticket history in one centralized thread.
*available to all Service Hub Pro+ customers
Sales + Service Hub
Utilize calendar integration to sync user’s out of office
HubSpot now syncs user out-of-office status automatically with connected Google or Microsoft calendars. This eliminates the need for manual updates and ensures team availability is always up to date across platforms.
*available to all Sales and Service Hub Pro+ customers
Meetings Data Source in Custom Report Builder
The Custom Report Builder now includes Meetings as a data source, giving you access to meeting-specific fields like attendees, count, location type, and more. This enables deeper insights into meeting activity across teams—beyond just the meeting host.
*available to all Sales and Service Hub Pro+ customers
Delete forecast submissions
Admins can now delete manual forecast submissions at the user or team level, rather than just overwriting them. This gives sales leaders better control over forecast accuracy, helping clean up test data and revert to default rollup values when needed.
*available to all Sales and Service Hub Pro+ customers
Include deals in forecast submissions
Sales reps and managers can now view which specific deals were included in a manual forecast submission. This added visibility helps track forecast inputs over time, improving alignment and accountability across the sales organization.
*available to all Sales and Service Hub Pro+ customers
Commerce Hub
Expanded Currency Support for Subscriptions
Global teams now have greater flexibility to manage subscriptions by using any HubSpot-supported currency—regardless of their payment processor’s limitations. This removes currency-based blockers when converting deals or quotes into subscriptions.
*available to all hubs and tiers
Set Maximum Redemptions & Expiration Dates for Discount Codes
Gain tighter control over discount promotions by setting expiration dates and maximum redemptions for discount codes on payment links. This automation prevents over-discounting, reduces manual effort, and keeps promotions aligned with your intended limits.
*available to all hubs and tiers
Save a Payment Method on File for Subscriptions
You can now store credit card or ACH payment methods for subscriptions directly in the Subscriptions Editor, allowing for faster, recurring billing. Built on Stripe’s secure API, this feature simplifies payment collection while keeping customer data protected.
*available to all hubs and tiers
Hide Billing Dates on Subscription Invoices
A new invoice setting lets you control whether billing dates appear on subscription invoices, giving you greater flexibility over what customers see. This allows businesses to tailor invoice details to match internal policies or customer preferences.
*available to all Commerce Hub customers
Operations Hub
Identify Missing Data in the Data Quality Command Center
You can now detect missing property values for contacts and companies directly in the Data Quality Command Center and take action by editing, deleting, or creating lists of incomplete records. This empowers teams to proactively maintain clean, complete CRM data and avoid gaps that impact communication and targeting.
*available to all Operations Hub Pro+ customers
Developer Platform
Public Permissions API
Developers can now use the Public Permissions API to check a user’s access to specific object IDs within HubSpot. This enables more secure integrations and helps external apps align functionality based on real-time HubSpot permissions.
*available to all hubs and tiers
“Alter list membership” action changes in the Automation Workflows Public API v4
The Automation Workflows Public API v4 now uses two distinct action types—add to list and remove from list—to replace the previous unified “alter list membership” action. This update simplifies API logic by making each operation explicit, improving consistency and future maintainability.
*available to all Marketing, Ops, & Sales Hub Pro+ customers
Expanded language labels supported for custom actions API
Seven new languages are now supported in the Custom Actions API, making it easier for global teams to create multilingual workflow actions. This enhancement improves accessibility and reduces the chance of miscommunication in automated processes.
*available to all hubs and tiers
New Forms Editor | Global Events & Instance API
The new HubSpot Forms now support Global Form Events—JavaScript callbacks that trigger at key points in the form lifecycle, such as load, submission success/failure, and step navigation. This gives developers greater flexibility to customize, track, and integrate form behavior with external systems and analytics platforms.
*available to all hubs and tiers
Custom Channels API - include channel image and description
Developers can now configure a custom channel’s name, icon, and description using the Custom Channels API, enhancing how connected apps appear in Help Desk settings. This helps admins quickly recognize and understand third-party channel integrations before configuring them.
*available to all Sales & Service Hub Enterprise customers
App Marketplace
Automatically Update Deal Properties After Meetings with the Fathom App for HubSpot
The enhanced Fathom app now syncs AI-generated meeting notes and deal insights directly to HubSpot deal properties, reducing manual data entry. Sales teams can customize deal summary templates and align their updates with popular sales methodologies like SPICED, MEDDPICC, or Sandler for consistent CRM hygiene and smarter pipeline tracking.
*available to all hubs and tiers with Fathom’s Team Edition Pro Plan
Create and Engage With New Users Instantly with the OneSignal App for HubSpot
The enhanced OneSignal app now allows HubSpot workflows to automatically create new OneSignal users the moment a contact is added. This removes onboarding delays and enables instant communication through SMS, push notifications, and in-app messaging—all fueled by contact data from your CRM.
*available to all HubSpot Pro+ customers
New App Install & Uninstall User Permissions for Admins
HubSpot admins can now manage install and uninstall permissions separately through two distinct App Marketplace settings. This gives admins finer control over which users can install new apps and which can remove existing ones—enhancing governance and reducing risk.
*available to all hubs and tiers
Smart CRM
Streamline Revenue Management with Subscription Objects
Subscriptions can now be used like any other CRM object, allowing you to store and manage recurring revenue directly within HubSpot. You can import or create subscriptions, associate them with records, and use them across lists, workflows, and reports—bringing revenue visibility into your CRM.
*available to all hubs and tiers
Combined sync property & calculated property limit
Pro and Enterprise users can now create more sync properties by combining the limits for sync and calculated properties into a single total. This update gives you greater flexibility to build more dynamic and automated property workflows without hitting separate limits.
*available to all HubSpot Pro+ customers
Export custom contact properties
You can now export custom contact properties along with their historical values, giving you full visibility into how contact data has changed over time. This enables deeper analysis, streamlined audits, and improved data portability for custom fields.
*available to all hubs and tiers
Autosave properties on the CRM index page
Property edits made directly on the CRM index page are now autosaved, eliminating the need for extra clicks to confirm changes. This streamlines data entry, reduces interruptions, and helps teams keep records up to date more efficiently.
*available to all hubs and tiers
Improved duration format for ‘time since’ and ‘time until’ calculated properties
Calculated properties like “time since” and “time until” now display durations in more intuitive formats—showing time in seconds, minutes, hours, days, months, or years depending on the range. This eliminates unnecessary mental math and makes it easier to interpret timelines at a glance.
*available to all HubSpot Pro+ customers
Weekly Product Updates Roundup
Super admins can now subscribe to a weekly email roundup of new betas and upcoming product releases. This proactive communication keeps admins informed of important changes without needing to constantly check the Product Updates page.
*available to all hubs and tiers
Note: this preference will only apply to you.
File Preview format for file properties in personalization tokens
File properties used in personalization tokens now appear as HubSpot File Preview links instead of long, raw URLs. This makes file links cleaner, easier to identify, and more shareable across your team—while maintaining access control.
*available to all hubs and tiers
Multiple file attachments in the Customer Portal
Users can now upload and send multiple files—including .eml files—within a single message in the customer portal. This streamlines communication by allowing complete inquiries with relevant documents, screenshots, or logs submitted all at once.
*available to all HubSpot Pro+ customers
Index table contextual actions
Manage your Index table layout faster by sorting, freezing, adding, and removing columns directly within the table—no editor required. This inline control streamlines customization and eliminates the need to navigate away from your workflow.
*available to all hubs and tiers
Apply colors to property options
Bring visual clarity to your CRM by assigning colors to property options like status, type, or category. These visual cues make it easier to scan tables and records for patterns, priorities, and blockers at a glance.
*available to all hubs and tiers
View Email Conversation History in CRM
While replying to an email from a CRM record, you can now view the full conversation history directly in the reply editor. This improves context and reduces the need to switch views when continuing ongoing conversations.
*available to all hubs and tiers
Note: This change only applies to composing emails from a CRM object record, not from Inbox or Help Desk, for which there is a separate update currently in private beta.
‘Undo’ action for property autosave on association record cards
Users now see a save confirmation and ‘undo’ option after editing certain properties—like deal stage and ticket status—on association cards in the right sidebar of a record. This makes it easier to catch and correct mistakes immediately without disrupting workflow.
*available to all hubs and tiers
Updating “Integrations” to “Data Integration” in the Main Navigation
The “Integrations” link under Data Management has been renamed to “Data Integration” and now directs users to the Import home page instead of connected app settings. This shift creates a clearer, centralized location for managing all data integration points in HubSpot.
*available to all hubs and tiers
Sensitive Data Comment Notifications
HubSpot users with the Sensitive Data setting enabled will no longer receive comment thread details in their email or in-app notifications. This change strengthens compliance and privacy by ensuring sensitive information stays within the secure HubSpot environment.
*available to HubSpot Enterprise customers
Autosave properties on the CRM index page
Property edits made directly on the CRM index page are now saved automatically—no extra clicks required. This improves the editing experience by reducing friction and ensuring updates are captured instantly.
*available to all hubs and tiers
'Undo’ edits to lead association card on the record page
Users can now undo property edits made to the Lead association card in the right sidebar of a record, including fields like Lead Type and Stage. A save status message with an ‘undo’ option appears after edits, making it easy to reverse mistakes in real time.
*available to all hubs and tiers
Mobile
Notification Enhancements on Mobile
Stay informed on the go with mobile notifications that now remain available for 7 days, matching the desktop experience. New filtering and sorting options help you find unread alerts faster and organize notifications by date for a more streamlined workflow.
*available to all hubs and tiers
Deep link from Table Reports on Mobile
Links in Table Reports are now enabled on the iOS and Android apps, allowing users to tap directly into CRM records and supported marketing assets. This improvement gives mobile users faster access to deeper insights without switching devices.
*available to all hubs and tiers
Mobile Calling OS Widgets
Two new mobile widgets give iOS and Android users instant access to CRM call tasks and recent calls right from their home screen. These widgets reduce navigation steps and make it easier for reps to stay productive on the go—now with an optional iOS lock screen shortcut for even faster access.
*available to all hubs and tiers
Mobile App - Device Lock Capabilities
HubSpot’s mobile app now supports biometric and PIN-based device locking, allowing users to secure access with fingerprint, face ID, or a passcode. This added layer of protection helps safeguard CRM data even when the app isn’t actively in use.
*available to all hubs and tiers
Mobile Chat SDK
The Mobile Chat SDK lets you embed HubSpot chat directly into native iOS and Android apps, creating a seamless, in-app support experience. With minimal setup, teams can integrate agents, bots, knowledge base access, and custom chatflows—all styled to match the app’s native environment.
*available to all hubs and tiers