How to make preview text blank?

Marketing & Content Email Marketing Tool
1

Hi!

I’ve been working on trying different email marketing tactics lately, and one I’m looking to try involves not having text in the preview text box.

However, when I do my test email, the contents of the email are generated. I understand that this is common, but I’m hoping there may be a solution for it appear blank. Does anyone know of a way to make it just blank?

For the record, I did try just a space and it did not work.

And, for context, having no preview text could catch the eye of the viewer because there is a blank space before the next subject line in their inbox.

Thanks in advance!

2

There have been some hacks to cut off the preview text, but nothing I am aware of to eliminate it entirely and from reading up on this the hack has continued to evolve over time so it seems the email clients want us to have a preview. You could try adding these in to see if you can remove the preview text.

<div style="display: none; max-height: 0px; overflow: hidden;">
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</div>
3

Thank you for sharing this code, @Ben_M . This is a lack of knowledge on my part, but where would I put this in at on the email editor?

4

Hi @BDaugherty - Did you ever find out where to enter this line of code to remove the preview text or discover a work-around to hide it? I’m trying to achieve the same!

5

Hi @BDaugherty,

Litmus has a hack outlined here, consisting of a chain of zero-width non-joiners and non-breaking spaces: Preview Text Hack You May Want to Use in Every Email - Litmus

They do however also point out that email clients are (1) all different and (2) constantly change, meaning there is no guarantee for this to work consistently.

Best regards!