Email Performance by Recipient Lists

[elanashama]

When sending out marketing emails, most times we have a couple of recipient lists that we send to.

Would be amazing if we could see email perfomance stats in HubSpot broken down by recipient list, similar to what you see when sending out a time-zone email (you can see emial stats by time zone). That way we can track performance of the email by contact type, which is what we are trying yo achieve. 

[bryanprincipe]

Hello HubSpot-

It would be helpful if the ‘Analyze’ section of the ‘Marketing Email’ page had the ability to segment performance data by customizable filters.  The filter options could be based on populated data within the Company and Contact fields available on the records that may be included in the marketing email campaign, such as Contact Owner or Company Status.

Best,

Bryan

[sidtareen]

We include our Sales and Account Management team on marketing emails for two reasons:
1. So they know when emails are sent and can send timely, personalized follow-up to prospects.

2. They are familiar with the language Marketing is using for each event/piece of content.

Unfortunately, this means all those opens and clicks contribute to our email performance metrics and we lose valuable insights from our prospects and customers.

We would like to be able to easily exclude email addresses with @xyz.com domain. 

[jen_at_personio]

Hi there,

I was trhinking the same thing. It would be great if it was possible to filter the performance analytics of emails, LPs, forms, etc. by properties. E.g. the source (incl. drill-downs) of the contact. 
Example: I wanted to know how an email performed with our LinkedIn contacts. In my case it was our custom DOI Email. 

Of course, I can find out via a reports or lists how many contacts got this email, how many opened it and how many confirmed their email address but all in a very laborious manner. 

[BastiSchuhl]

Great Idea! We'd also like to see sth very similar:

Automated (workflow) email performance per contact list (=recipient list) that's being enrolled in the workflow. So, if we enroll 3 separate lists into the same workflow, sending the same email (with variations based on personalization tokens),  we'd like to not only report on overall (all time or time range based) email performance (especially open and clikc rates), but recipients list / contact list specifi performance.

[elanashama]

Love that idea! Would definitely be amazing if we could also report on workflow performance by recipient list/workflow triggers.

[DeemDeem]

This. I'm blown away that we can't get email performance reports easily in a platform that got it start as an email marketing platform. I want to be able to look at email engagement over time for a segment of our total audience/list. 

How is this not easy to create?

[MichelleD]

Agree! Would love to see Hubspot provide an email performance report by list. My campaigns involve communicating to prospects and clients, broken down by region and then target industry (this allows me to see which segments are engaging with the message). As I type, I'm having to clone the email over 10 times! 

[APardiwalla]

Hi,

I would like to be able analyse email performance split by device. For example, if I have an iTunes link in my email, I'd like to suppress all android devices from my sender list.

[EClark880]

I work at a company that has several teams, each with a distinct list of clients. When I'm sending a mass email to all of these teams, instead of sending one email in Hubspot with all of these client lists (let's say 10 for ease of mind), I send 10 different copies of the same email to each of these 10 lists. This is massively inefficient.

The only reason I send it this way is that I need to provide distinct email performance reports for each team for their specific client list. If I were to send one mass email to 10 lists, there is no way for me in the current Report Builder to view the marketing email analytics for each separated list. For example, I cannot find the open rate on a single email for List A and the open rate for List B. Instead, I can only see the open rate for the whole email (including all 10 lists). 

Another way to do this would be to make it possible for the automated performance report that Hubspot builds for each email to be able to segment by list.

In addition to making this process more efficient, adding this functionality would allow Hubspot users to do their necessary segmentation via creating lists and have that segmentation be carried through to the reporting stage. I would have more insight into both the dynamics/metrics of my company's clients as a whole, as well as their dynamics/metrics on a per-team basis.

[Bausbrooks]

Yup, we should definitely be able to analyze email (and workflow!) performance by email list. Having to clone workflows is just asking for a messy instance and makes managing workflows much more difficult.

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[ChristineGast]

+1 it would be tremendously valuable to see how a single email or email campaign performs with different segments to better understand those segments' needs.

[KMcMahon3]

I believe this is the same thing I am trying to do. We send 3-4 emails a month to a very targeted email list. I'd like a report that shows basic stats for the whole month that I can send to my sales team -- showing names and companies of people who opened and clicked. Right now, I have to download the open and click report for each individual send and compile, which is a huge time suck.

[RYLeigh]

This is much needed. We sometimes get notes in the email analytics that say things like "This particular list had a higher unsubscribe rate than your other lists." So it's clear that data is available internally. We just want to be able to assess that data ourselves, rather than relying on a HubSpot note that we can't control.

Being able to see which lists are most responsive to certain types of emails will give us invualuable data that we can use for further targeting and segmenting.

[RYLeigh]

Yes, this is much needed. Being able to filter on list membership would be great too, and give us invualuable data that we can use for further targeting and segmenting.

[RYLeigh]

This is much needed. We sometimes get notes in the email analytics that say things like "This particular list had a higher unsubscribe rate than your other lists." So it's clear that data is available internally. We just want to be able to assess that data ourselves, rather than relying on a HubSpot note that we can't control. Being able to see which lists are most responsive to certain types of emails will give us invualuable data that we can use for further targeting and segmenting.