Measure email performance by list membership

It would be super useful to be able to drill into email performance to understand engagement metrics by list membership, without having to configure and send separate cloned emails.

For example, I’d love to send one product announcement email to all customers, and understand how open/CTR/etc. differ by customer segments. And it would be great to be able to do this from the email performance page.

Hi @TextioJohn,

This was actually recently introduced as a feature, see the screenshot below:

If you don’t have this in your portal yet, you’ll probably have it shortly.

In the dropdown, you can select all lists used as recipient lists for the email. It’s not possible to select from all lists in your portal. (In other words, you need to know before the send which lists you’d like to analyze by.)

Hope this helps!

Hi Karsten, does this feature work on all email types (automated & regular) or just the latter? We’re trying to see the performance for certain automated emails in certain membership lists, but not seeing the dropdown option as per your screenshot. The only dropdown available is to toggle between different workflows.

Very interesting, thank you Karsten

@karstenkoehler Can you report on emails sent via workflows in the same way, if the workflow enrollment is multiple lists?