Add Customizable Filters to Marketing Email Analytics

[bryanprincipe]

Hello HubSpot-

It would be helpful if the ‘Analyze’ section of the ‘Marketing Email’ page had the ability to segment performance data by customizable filters.  The filter options could be based on populated data within the Company and Contact fields available on the records that may be included in the marketing email campaign, such as Contact Owner or Company Status.

Best,

Bryan

[jen_at_personio]

Hi there,

I was trhinking the same thing. It would be great if it was possible to filter the performance analytics of emails, LPs, forms, etc. by properties. E.g. the source (incl. drill-downs) of the contact. 
Example: I wanted to know how an email performed with our LinkedIn contacts. In my case it was our custom DOI Email. 

Of course, I can find out via a reports or lists how many contacts got this email, how many opened it and how many confirmed their email address but all in a very laborious manner. 

[APineiro1]

+100 to what's been shared. There are a lot of similar ideas requesting to be able to segment your marketing email performance by list membership, lifecycle stage, or any other contact/company property. Even if I couldn't do this in reports right away, it would be great to be able to filter on a specific email when I'm looking at performance. I'm submitting this idea on behalf of one of my clients who would like the ability to send their email to internal teams as well as their customers. Obviously internal teams are going to distort opens and clicks, so it would be great to send one email but segment out the data based on the different lists. I could also see this being useful for folks who are customers vs folks who are prospects.

I'm linking similar ideas I've upvoted here so we can combine efforts and hopefully see this come about one day. 

- https://community.hubspot.com/t5/HubSpot-Ideas/Add-Customizable-Filters-to-Marketing-Email-Analytics...

- https://community.hubspot.com/t5/HubSpot-Ideas/Marketing-Email-performance-Device-split-analysis/idi...

- https://community.hubspot.com/t5/HubSpot-Ideas/Email-Performance-by-Recipient-Lists/idi-p/383206

- https://community.hubspot.com/t5/HubSpot-Ideas/View-marketing-email-analytics-based-on-list-membersh...

- https://community.hubspot.com/t5/HubSpot-Ideas/Exclude-Internal-Users-from-Marketing-Email-Performan...

[RYLeigh]

Yes, this is much needed. Being able to filter on list membership would be great too, and give us invualuable data that we can use for further targeting and segmenting.