I’m looking to see a way to allow users to unsubscribe to emails from specific email subscrition types.
Currently we have the “unsubscribe” link in the footer of our emails. The problem with this is that when the user click this, theyre taken to the below page
When the user then click the “unsubscribe from all mailing lists” button, they’re unsubsuscribed from all subscription types. We’d want to have them only unsubscribe from the subscription type relating to the email (ie from one specific domain)
From my understand, a way around this is to create a landing page for each subscription type and then link the unsubscribe button to that subscrition type, but I’m unsure how to go about doing this
Alternatively we could use the manage preferences page which for us, has checkboxes for all 14 of our subscription types (see below).
In this case we would want the page to only show the emails coming from the subscription type related to the email and not all the others (the user can get confused if they see that they are enrolled in email they never subscribed to).
Is there a way to edit the page so that it only shows the relevant email and then edit the button so that it only unsubscribes from those emails? Does the button here need to be modified to accomodate that? Perhaps the ‘unsubscribe_all_option’ need sbe changed?
if you want to use the preference-center, you should change the ‘unsubscribe_all’ to the ‘unsubscribe’ option.
{{ unsubscribe_link }} : Preference Center
{{ unsubscribe_link_all }} : Unsubscribe from all
You can find them in the email_can_span module located in the “@hubspot” folder. Clone it and take a look at the source code of the rich-text.
The big downside of the preference center: It generates automatically from all of your subscription types. We had a client with several subbrands a while ago. Ended up in creating a subscription type for every subbrand so the visitor could (un-)subscribe to each subbrand since this was way easier
In case you want to create a custom/intelligent preference center, check out the legal regulations of your country first and I really don’t recommend to do so. The main idea would be to create lists and workflows to sort your contacts and based on list membership show/hide subscription types in a custom template or via module.
- what does changing ‘unsubscribe_all’ to ‘unsubscribe_link’ do exactly?
- where do I need to put this module in order for this to work?
Could you explain this a little more too please: 'The main idea would be to create lists and workflows to sort your contacts and based on list membership show/hide subscription types in a custom template or via module. ’
Configurable unsubscribe links let marketers control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, you can configure the link so that it only unsubscribes them from the specific subscription type tied to that email.
Why does it matter?
Marketers can control the unsubscribe experience choosing for contacts to either opt out of just one category of communication while staying subscribed to others; it can minimize users unsubscribing from all communications unintentionally.
How does it work?
In the email editor, you’ll find new unsubscribe link options in the Email Content > Footer panel. Instead of only having “Unsubscribe from all” or “Manage preferences,” you can now select “Unsubscribe from this subscription type” as an option.
@karstenkoehler Really excited to this solution option for custom footer unsubscribe layouts, but I’m not seeing it actually live in the HubSpot Production sites. Was this a failed launch?
@FruitfulRevenue it is still in public beta and requires a Marketing Hub Professional or Enterprise subscription - if you have that, the beta link should work.
