Hi, I have the same CTA on different parts of my site, and also different CTAs redirecting to the same form. HubSpot allows me to track conversions for each form and its last conversion (the form itself), but how can I be able to track for any conversion from which CTA did it come from?
Thanks in advance.
@pups @kvlschaefer Chiming in here-
Are you using UTMs for your CTAs? This may be helpful for tracking source at a CTA level, only caveat to this is it would overwrite any marketing channel source like Paid Search, Paid Social, etc.
@Chris @kvlschaefer thank you so much for answering. No, I am not using UTMs - for coded CTAs click-tracking is solved via GTM, whereas for the ones created on HubSpot they are organically reported by the platform itself. We currently use a lot of Paid traffic so overwriting would not be desired. Is there any other way that comes to your mind?
Thanks again!
@pups Hmm - this is a tricky one but I think a Custom Attribution Report may solve here.
In a custom attribution report, you can filter down your dimensions to see which CTA ID has been clicked. In the screenshot below, I navigated to Reports>Create Report>Attribution Report>Create from scratch>Dimensions>CTA.
That should give you visibility into what you’re looking for, only thing to note is it requires a Marketing Pro package.
Thank you so much @crispyGTM. I have a couple of questions though:
1) Which CTAs ID will be this report tracking? Should I add it one by one as custom CSS or is one that HubSpot delivered by default ? Because I got the same result (No value).
2) How will this CTAs be connected to the forms where they are redirecting (and afterwards converting)?
Thanks again.