I have a HubSpot landing page with a CTA on it, and we have multiple emails, social posts, banner ads and PPC sending traffic to the page. I’m trying to find out the % of those who click on the CTA come from PPC vs other sources. Does anyone know how to generate a report to show the traffic source breakdown for a CTA?
There is actually no report in HubSpot that will show you this kind of information.
One solution that springs to mind would be to use smart content to display a different version of the (same) CTA to visitors coming from different referral source types. Each CTA would then only get clicks from a specific traffic source.
Hope this helps.
By default, HubSpot CTA views and clicks are tracked and reported on a per page / per email basis, but without regard to referral source. CTA views only match page views under ideal conditions and, as @Phil_Vallender pointed out, there is currently no built-in HubSpot source report showing CTA referral source.
Here’s what our (sanitized) use case looked like for a service professional client when we needed to make a ‘Book A Meeting’ CTA ‘smart’ based on referral source. This allowed us to analyze CTA referral source data without regard for MQL referral source which doesn’t always tell the whole story.
(see image - Smart CTA settings)
INITIALLY we saw a high correlation between CTA and MQL referral sources shown below because initially we were able to limit the triggering of the MQL Lifecycle stage so that it only occurred as a result of meeting bookings -- again, initially. (oh … did I say, ‘initially’? haha) Once other behaviors in the portal were allowed to trigger the MQL Lifecycle stage things became … well … ‘normalized’ -- aka: HubSpot crazy.
That being said, the smart CTA by referral source continues to act as a valid conversion KPI on its own even after normalization. And can be very helpful when trying to identify revenue opportunities if / when high value conversions are tied to the Smart CTA(s) begin used.
(see image - MQLs)
(see image - Smart CTAs & MQLs)
- Larger Image @ http://devblog.frankinbound.com/blog/hubspot-smart-ctas-by-referral-source
Further reading about analyzing HubSpot sources data and CTA data
- see How to analyze sources data
- see How to analyze your Call-to-Action (CTA) results
- see Call-to-Action Frequently Asked Questions
- see Why don’t my CTA clicks match the page views of my page?
Can’t wait to see what we can help you build on HubSpot next.
Best,
Frank
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