Marketing Email Reporting by Segment

Marketing & Content Hub Email Marketing Tool
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1

We have a master list of customers in HubSpot that we don’t use as a segment to email customers, what happens instead is we may target different contacts within this segment based on other properties such as job title etc.

The issue we are having is we can’t view the metrics for this master list for open rate, click rate, unsubs etc. HubSpot support we’re very helpful with this (Simon Conroy) but where we hit a wall was the report pulled in the entire metrics for the email, not just for the contacts in our segment.

Has anyone found a workaround for this?

TL:DR Send email to 50k contacts, have a segment of 20k that may cross contaminate, no way of reporting on just the 20k for marketing analytics open rates, CTR, unsubs

2

Hi @AMulready,

Before we dive into more specifics, if you choose your recipient segments well, you can simply see the marketing email KPI for that segment via the dropdown at the top:

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where we hit a wall was the report pulled in the entire metrics for the email, not just for the contacts in our segment.

Without seeing the report configuration it’s difficult to say, but generally, just add the data source “Contacts” to that report in the custom report builder, then filter by “Segment membership” within that data source.

Best regards

4

I Would suggest this Work around as well. Create Custom Report Using ‘Contacts’ + ‘Marketing Email Analytics’ and filtering by your 20k list membership.

Mridul Ahmed
From HubXpert