Marketing Email Report

Hello, the company I currently work for has just started using HubSpot for email marketing, and we are on the Marketing Hub Enterprise plan. I would like to learn how to build a report on email metrics such as click-through rate (CTR), open rate, unsubscribes, and more.

Hi there!

There are many built-in reporting options for marketing emails in HubSpot, but you can also build your own. I’d recommend starting with the built-in options so that you can learn what type of custom reporting you might want to create.

While you can view the performance for each marketing email by clicking on them on the email index page, you can also view the overall performance for a given date range, email type, campaign, or team on the “Analyze” tab.

You can find more info on what is included in this knowledge base article: Analyze marketing email performance

For additional custom reporting options, this section (in the same article) explains the reporting options and walks through how to create a custom report! Analyze marketing email performance

Hope this helps! If so, please mark as a solution :slightly_smiling_face: If not, reply with any other questions you have or further clarification needed!

Hi @oaguirre9,

The easiest option would be the email analytics: Analyze marketing email performance

Many of these reports can be saved straight to a dashboard.

Alternatively, you can use the custom report builder: Create reports with the custom report builder

There are data sources for marketing emails, activities, and analytics which open up a lot of reporting options: Analyze marketing email performance

Have a look and let me know if you have any follow-up questions!