Hi all!
Is there an easy way to segment email metrics for individual emails?
We send a significant number of batch emails and have historically (with our previous tool) been able to view metrics for those emails on a more segmented basis. Essentially, we could look at the open/click/unsubscribe rates for specific, pre-defined groups (Customers, Leads, Subscribers, for example).
Is there any equivalent in Hubspot? Or can you only view email metrics for the entire recipients list?
Hi @no6inbash,
If you have the email marketing tool, you can use the lists tool to create lists based on multiple factors, such as lifecycle stage as well as the contacts’ interaction with a specific email.
i.e.: contact property is equal to “customer” and contact opened “email 1”.
I do have lists based on specific attributes, but how do I get them to show on a report that tracks how effective the email for each of those lists? I’m looking simply at opens at this stage.
I’d like to see:
Open rate: 30%
Open rate list A: x%
Open rate list B: y%
Open rate list C: z%
How can we view this as a report that displays open rate, click rate, etc. (sort of the way it currently does in the email → analyze tab)?