We have been working with an external platform (DataBox) to compile our analytics and data. Much of it is feeding directly from HubSpot. We noticed recently that the DataBox dashboard and HubSpot analutics showed only one share of a LinkedIn post, while the LinkedIn platform showed seven shares of the same post for the same period. How can that be explained, and how do we ensure we accurately report the shares and likes for our social accounts? We only utilize the LinkedIn platform. What do we need to know so we can explain this?
Hi @KHassen30,
We’re glad you reached out to the Community!
Just to double-check: am I understanding correctly that you’re noticing a discrepancy between your LinkedIn reporting/analytics and what you see in HubSpot reporting/analytics? If that’s the case, I’ve come across a couple of community page posts that dive into this topic and explain why such discrepancies may occur. “High-level answer, different analytics platforms have different query aggregation strategies (which may rely on several factors, including IP address, timezone, and time frame). Therefore, they also have different analytics results.”
Hubspot analytics different from Linkedin Analytics - Solution provider: @danmoyle
LinkedIn Reporting Discrepancies- Solution provider: @sharonlicari
Best regards,
Diana
Aww - thanks for the tag & solution share @DianaGomez - I appreciate you!