At my company, we track social metrics weekly—such as impressions, clicks, and sessions. I’ve noticed a huge discrepency in the numbers we track. In HubSpot, it’ll say we have 0 clicks for the week and very little impressions for LinkedIn posts. When I run a report on LinkedIn analytics, the numbers are way higher than what HubSpot is reporting. I’ve contacted support a few times on this issue but I haven’t gotten a solution for it.
Question for you: How does your team track social metrics across all channels? Do you use a tool seperate from HubSpot?
Hi @rhaggerty,
Thank you for asking the Community!
To start with, I’d like to share this article for information “Analyze social reports”.
I also found for you similar threads that might help you:
- Large discrepancies in reports from LinkedIn to HubSpot
- The solution from @danmoyle on this similar post “Hubspot analytics different from Linkedin analytics”
I’d like to invite a couple of subject matter experts to this conversation: Hi @Crystal_Hopper, @BukunmiOdetayo and @beeginman do you have additional insights to share with @rhaggerty, please?
Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 
Thanks a lot and have a beautiful day!
Best,
Bérangère
Thanks for the mention, @BérangèreL!
You’re right @rhaggerty, numbers differ platform-to-platform. My advice is to measure what you want, consistently in each platform. If the native social platform gives you what seem to be accurate analytics, stick with them, and then use HubSpot for its reporting on the full journey.
I use HubSpot for traffic sources, conversions, and lead nurturing analytics. The nice thing is that your HubSpot dashboards, where you can tell this full story, include functionality to showcase external data in an iframe, so you can bring in that external data.
You could also look at a tool like Databox to show reports from various platforms in one central dashboard. I’ve used that tool in the past and I’m a fan.
Hope that helps!