Instagram Chat integration

Status: Idea Submitted

Hello HubSpot!

I would like to be able to respond to Instagram messages, in the same way, as I do with Facebook Messenger through HubSpot.

Can you please look into utilizing the FB Business Manager API, to also integrate the Instagram Chat Messages.

Thank you

Helena

Yup! Same here. Noticed this problem sometime ago and notice these guys (Instagram by Octopods) built it – as far as I can see, your IG DMs can is synced into HubSpot’s service inbox (actual conversations). I installed it through a link I saw earlier Instagram by Octopods.

Yup! Same here. Noticed this problem sometime ago and we built Instagram by Octopods as a fix — so basically all your IG DMs can flow into HubSpot’s service inbox (your actual conversations). You can install it here: Instagram by Octopods. Let us know if you have any questions or need a hand setting it up – just comment, DM me here, or email: app-interest [at] octopods.io.

Hi, @HelenaZabalza

We didn’t build that functionality yet, but here’s a quick rundown of what our HubSpot <> Instagram integration can do:

1. Automated DM Logging:

Every Instagram DM gets automatically logged in HubSpot contact records—just like native SMS integrations. Each DM shows up as an activity (note) with the message text and date, keeping your contact history complete.

2. Tracking & Reporting:

Track DM interactions. Our integration stores key data—number of DMs and interaction dates—in custom properties, making reporting and analysis easy.

3. Contact Matching Without Email:

We match DMs using the Instagram handle or HubSpot Record ID. If there’s no match, we create a new contact, and once an email comes through, you can merge the records.

4. Custom Cards in HubSpot:

Get a view of DM activity right inside HubSpot with a custom card in the contact record sidebar.

Connect with me and we can build out custom features for Instagram + HubSpot integration as well!

More details here: Instagram HubSpot Integration | Log Instagram Direct Messages to HubSpot and don’t hesitate to reach out!