Please add a native export option for the Knowledge Base Analyze tab so customers can export the data behind key analytics tables, especially:
- Article health
- Search terms with no results
- Most searched terms
Today, these analytics are visible in-product, but they are not exportable from the same interface. If HubSpot can generate these reports in the Analyze tab, customers expect to be able to export them as CSV/XLSX for offline analysis and sharing with stakeholders who do not have HubSpot access.
Problem to solve
The current experience creates a gap between visibility and usability. Customers can see detailed Knowledge Base analytics inside HubSpot, but cannot easily extract that data for broader business use.
In this case, the customer needed an all-time export for a website project and wanted to share the data with teams that do not need access to HubSpot but do need to drill into the results. The current workaround is manual copy/paste or screenshots, which becomes impractical very quickly.
One example raised in the ticket: the Most searched terms report can span 90+ pages with 5 results per page, making screenshotting or manual entry unrealistic.
Why this matters
This would help customers:
- Share KB performance data with web, content, SEO, and leadership teams
- Analyze trends outside HubSpot in Excel, Google Sheets, or BI tools
- Use all-time analytics for larger projects like website redesigns or knowledge base optimization
- Avoid time-consuming manual workarounds for data that already exists in the product
Product inconsistency called out by the customer
A strong point from the customer was that this feels inconsistent with other parts of HubSpot:
If HubSpot is able to create its own report in an analytics tab, it should be exportable.
That expectation feels reasonable, especially because other reporting surfaces in HubSpot more commonly support export workflows.
Suggested solution
Add an Export option directly within the Knowledge Base Analyze experience, ideally at both levels:
-
Per-table export for:
- Article health
- Search terms with no results
- Most searched terms
-
Optional full-page export so customers can export all available Knowledge Base analytics in one action
Suggested export capabilities
Ideally, the export would support:
- CSV and XLSX
- Current date range, including All time
- Full underlying table data, not just what is visible on the first page
- Retention of useful fields like article title, URL, term, searches, clicks, CTR, exits, or any metrics already shown in the UI
Use case example
A customer managing a website project needed a one-time export of Knowledge Base analytics to share with colleagues outside HubSpot. They specifically needed the data from Article health, Search terms with no results, and Most searched terms. Because there was no export option, the only fallback was manual copy/paste, despite the report containing a large number of pages.
Outcome this would create
This feature would make Knowledge Base analytics more actionable, more shareable, and more consistent with customer expectations across HubSpot’s reporting experiences.
