Default value for custom property in email

Marketing & Content Hub Email Marketing Tool
1

Hi! I have an email with a personalization token {{ custom.organization }} which I send in the request through the Single-send API. Is there a way to specify a default value in case the property has not been sent?

2

Hi @IBostan,

Just to confirm, you’d like to know the syntax for including a default value in the token? If so, it would be:

{{ personalization_token(‘custom.organization’, ‘Default value’) }}

I’d recommend testing this thoroughly, as custom objects sometimes behave differently than the default contact and company object, for example.

Best regards!

3

Thanks! Yes, I was looking exactly for this syntax, much appreciate!

4

trampolines are fun! They can help reduce stress and provide a much-needed break from the grind of everyday life. So why not give bouncing a try? You just might find that it’s the perfect way to stay healthy, happy, and fit.

5

Hello @IBostan,

This is now possible! HubSpot Login and Sign in

Set default property values

What is it?

You can now set default values for properties in HubSpot. When creating or editing a property, admins can define a value that will automatically be applied whenever a new record is created.

Default property values are applied consistently across HubSpot—whether records are created manually, through workflows, or via APIs—so commonly used values are automatically set, saving users a step and keeping data consistent.

Why does it matter?

Many teams rely on the same values being set repeatedly when creating records. Without default values, this often leads to repetitive manual entry, inconsistent data, or complex workflows built just to fill in the blanks.

With default property values, you can:

  • Save time by pre-filling commonly used values
  • Reduce data gaps and “unknown” states
  • Eliminate workflow workarounds used solely to initialize data
  • Improve overall data quality and consistency from the moment a record is created

This makes record creation faster for end users and data management simpler for admins.

How does it work?

  1. In your HubSpot account, click the settings icon in the top navigation bar
  2. In the left sidebar menu, navigate to Properties
  3. Select an existing property (or create a new property)
  4. Click the Field type tab
  5. Set a default value for the property
  6. Once you’re ready, click Save (or click Create if creating a new property)

Once set:

  • The default value is automatically applied to all newly created records
  • Users can still change the value during record creation if needed
  • The default applies everywhere records are created, including via manual entry, workflows, and APIs

karstenkoehler_4-1769576376496.png
karstenkoehler_4-1769576376496.png805×828 70.7 KB

What’s not included

Default values are not currently supported for the following property field types:

  • Calculations
  • Rollups
  • Syncs
  • Files

Who gets it?

All hubs and tiers

Best regards