Personalization token as default value

Marketing & Content Hub Email Marketing Tool
1

Hi there,

Is it possible to use a personalization token as the default value (of another personalization token) in a marketing mail ?

For example, we use the token “First Name” but if the value is unknown we would like to use the token “Email adress”.

I have looked at the smart rules component but I’m not sure it be relevant for this particular use case.

Thanks in advance.

Best regards

Thomas

2

Hi @ThomasVallée ,
We can’t set the global defaults to the email address of the contact if its first name is missing because both of these are two different properties.
- However, you can set a Global default value for the first name property if it is missing and that default value will be visible for the contact.
- Go to Setting > Marketing > Emails> Personnalization> Contact Property Defaults > Edit Defaults

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I hope it helps!
Thank you.

Reference article: Create default values for personalization tokens

3

Hi @deepikaverma,

Thank you very much for your answer, unfortunately that’s not exactly what I was looking for :sweat_smile:.

Do you think it’s absolutely impossible to use a personalization token as a default value, even with some code ?

Best regards,

Thomas

4

Hi @ThomasVallée
I don’t have much experience with programmable emails however @karstenkoehler has given the alternative of the smart content rule.
Thank you!

5

Hi @ThomasVallée,

This is not possible via personalization tokens directly, I tested this just now. If you add {{ contact.email }} (the syntax for the personalization token) as the default value of another property, it simply resolves into an empty box in the recipient’s inbox:

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It might be possible to achieve this with programmable email but there’s actually an easier way. Simply create a smart rule in your marketing email: Create and manage smart content rules

You would have to create a list first that populates with all contacts where the first name is known. You can then set up a smart rule in your email: show first name when contact is in this list. Show email address when contact is not on the list.

Hope this helps!

6

Hi @karstenkoehler,

Thank you for taking the time to do some tests and to help me.

I tried different syntaxes as well but none worked.

When previewing an email from the marketing emails list, the syntax is a little bit different from what you can see when editing the content (see below) :

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I thought I might found a workaround but unfortunately I’m still a Hubspot rookie :blush:.

With a heavy heart, I will consider creating and using a smart rule…:smirking_face:

Once again, thank you @deepikaverma and @karstenkoehler !

Best regards,

Thomas

7

Hello. I did try to do the same thing and if you add this to an HTML block {{ contact.firstname }} I get the firstname out. I know it’s not exaclty what you were looking for but maybe you can use that somehow :slightly_smiling_face: