A/B testing elements within an email

HubSpot Ideas

Status: Idea Submitted

1

Not sure how common this is, but I’d love to test a couple different hyperlinks within a single email and have the ‘answer’ compile all the best of elements, and use them for final send.

Imagine this newsletter we send out; A/B test

1. Two different subject lines - winner is most email opens

2. Two different H2 tags/ sub headings - winner is more clicked

3. A second H2/subheading - winner is more clicked

4. Two CTA buttons at end of email - winner is more clicked

We send our monthly subscribers a few different links each month - all the latest content from our blog. I’d love to test different subjects/ article titles within an email to gather more info at once, and not just testing one at a time per email.

Hopefully it doesn’t sound like I’m breaking too many marketing best practices with multiple clicks in an email. The goal here is engagement not lead gen.

2

This function is essential!

Especially in email sequences, clean analytic are **bleep** important.

I would be happy if this feature or others (more variations, micro pages, liquid syntax, intent scoring, etc., etc.) could be implemented.

Otherwise, unfortunately, the only option is to use other providers for sequences.

Go Hubspot, lets fix this