Multivariate testing for email

Marketing & Content Hub Email Marketing Tool
1

Hi There,

We are trying to test multiple variables within an email:

V1: SL1, Hero Text 1, CTA 1

V2: SL1, Hero Text 2, CTA 1
V3: SL1, Hero Text 1, CTA 2
V4: SL2, Hero Text 1, CTA 1

V5: SL2, Hero Text 1, CTA 2

and so forth

Are there any tools within Hubspot or plug-ins that would enable this type of testing and reporting in Hubspot? All I see is basic A/B testing.

2

Hi @CPizzi823,

Other users have requested this before: https://community.hubspot.com/t5/HubSpot-Ideas/Allow-a-multivariate-of-A-B-C-D-tests-on-marketing-emails/idi-p/1003500

I’d recommend upvoting and commenting, the product team reviews these requests based on popularity.

For now, I’m not aware of any integrations or tools which integrate with the HubSpot marketing email tool. (You’ll probably find other email tools that integrate with HubSpot and offer multi variate testing.)

As of now, natively, you would have to prepare separate sends for each variation, then prepare the required lists (or use random splits in workflows), before using a spreadsheet to calculate the winner and manually send the winning version.

Best regards!

3

Thank you very much!