CTA Button A/B testing for email

Marketing & Content Hub Email Marketing Tool
1

Hi All !!

Does anyone know how to go about A/B tesing CTA buttons in emails on Hubspot? My company is currently A/B testing subject lines but is going to switch to testing CTA buttons in our emails. Any information is greatly appreciated !!

Thank you :slightly_smiling_face:

2

Hey @adesko, thanks for reaching out!

Check out this HubSpot Knowledge Base article on A/B testing CTA buttons. That article should walk you through what you need to create a multivariate test (then you just need to embed the CTA buttons within the email).

Hope this helps!!

3

Sure, here are the steps to A/B test CTA buttons in emails on Hubspot:
Create two versions of your email, with different CTA buttons.
In Hubspot, select the email you want to test and click on “Actions” >
“Create A/B test.”
Choose “Button” as the element to test and select the two versions of your
CTA button.
Set the sample size and duration for the test.
Monitor the results in Hubspot’s A/B testing dashboard.
Choose the winning version of the email and use it in your email campaigns.
Remember to test only one variable at a time and ensure that you have a
large enough sample size and test duration to get statistically significant
results.