A/B Testing CTA buttons on webpage

Hello!

My company is looking to make a change to a CTA button on our homepage. Instead of just choosing which design we think is best, we were wondering if it’s possible to utilize A/B testing on the buttons to determing which design is best used by our audience. Is it possible to do A/B testing for a CTA button on our website’s homepage through HubSpot?

Hey @adesko ,

This is definitely possible (and a great idea!) You can learn how to implement A/B testing for CTAs here.

Hope this helps!

Whitney


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