A/B Test HTML Email vs. Plain Text Email

[SWilcox]

It would be really great if we can easily and automatically A/B test on opens + click-throughs between an HTML version of an email and the plain text version of the same email.

[JPurser]

I agree!

[AHuntsman]

I agree, this would be really helpful.

[Alee2]

This would be a useful improvement for email marketing on hubspot.

It’s great to split test an email to test subject lines and copy but it would be effective to be able to test the email templates (HTML and Plain text).

[SSutton1]

100% Agree!!

[AEades]

This would be a really helpful tool.

[RThompson7]

totally agree

[JMun]

Agree. Would be a great addition to the A/B testing capabilities

[LMidgley]

Absolutely! Can’t believe this isn’t already an option on a marketing automation tool!

[Amy_Brierley]

Would be great to help us improve our marketing emails!

[amandahen]

Agree #10

[amandahen]

Has anyone come up with a workaround?

[JMaguire7]

This would be so helpful. The current workflow is infuriating.

[SamanthaM]

There’s actually a setting for this that fixes this issue:

It’s in the Design tab, and then in Template.