Effective Email Marketing

Marketing & Content Hub Email Marketing Tool
1

Hi,

I am Deepa working in the media industry. I have been customizing emails for my clients, but still I have not got any response to these emails. How do I go about it? Is there a way to do A/B Testing?

2

Hi @DeepaAnand,

Thank you for your inquiry.

Firstly, I would like to recommend one of our blogs in which you can learn about:

How To Write A Sales Email People Want To Respond To

Email Marketing Best Practices That Actually Drive Results

On the other hand, to set up A/B tests for automated emails in HubSpot, please follow these steps based on your email editor:

Classic Editor:

  1. Go to Marketing > Email and click “Create email” in the top right corner.
  2. In the dialog box, select “Regular.”
  3. Within the email editor, navigate to the “Automation” tab.
  4. Under the “Choose what happens after your email is sent” section, select the type of workflow you intend to create.
  5. To incorporate additional workflow actions, click the plus icon (+).
  6. For more comprehensive guidance, please refer to the HubSpot knowledge base article on automation and emails.

Drag-and-Drop Email Editor:

  1. In the top left corner of the editor, click “Test Run a test.”
  2. In the dialog box, assign a name to each version of your email.
  3. Configure your testing parameters, which include A/B distribution, the winning metric, and test duration.
  4. Click “Create test.”
  5. For more in-depth instructions, you can consult the HubSpot knowledge base article on creating marketing emails using the drag-and-drop email editor.

Please keep in mind that A/B testing for automated emails is exclusively available to users of Marketing Hub Professional and Enterprise plans. If your subscription falls outside of these categories, this feature may not be accessible to you.

Hope this helps,

Diana