Hi @Victor_Becerra, Hi @Hitch3 ,
From what I’ve seen, once teams in the UK are fully using HubSpot email and calling, the smoothest path is to connect a single app that handles both SMS and WhatsApp inside HubSpot rather than running separate tools.
A good example is HelloSend, which is built to plug SMS and WhatsApp straight into HubSpot: you can send one‑to‑one or bulk messages, trigger WhatsApp/SMS from workflows, and every conversation is automatically logged on the contact or ticket timeline for reporting. That gives you one unified activity history alongside your existing email and call logs.
Another route I’ve seen is WATI for WhatsApp Business API plus a separate SMS provider, but in that model you end up with two integrations and slightly more fragmented reporting, even though WhatsApp conversations themselves can still be auto‑logged into HubSpot.
If your priority is “one pane of glass” and clean analytics, I’d shortlist the apps in the HubSpot App Marketplace that explicitly support both SMS and WhatsApp with activity logging and workflow triggers, then compare:
– How messages appear on the contact record (single unified thread vs separate activities)
– Whether you can report on SMS + WhatsApp engagement natively in HubSpot
– UK routing, deliverability and compliance (opt‑in, unsubscribe, templates).
Happy to look at a couple of shortlisted apps with you if you share what you’re leaning towards.
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