I am looking for recommendations on apps that integrate effectively with HubSpot for SMS and WhatsApp messaging in the UK. We are already fully utilising HubSpot’s email and calling functionality, and would now like to send SMS and WhatsApp messages directly through HubSpot.
It is important that all SMS and WhatsApp activity is logged against the contact record and feeds into reporting. Currently, we are using the PhoneLink app and WhatsApp separately, but we are keen to understand whether there is a single solution that brings these channels together and syncs seamlessly with HubSpot.
Any insight or recommendations would be appreciated.
Great question — once teams are fully using email and calling, SMS and WhatsApp are usually the next big gap to close, especially when clean logging and reporting in HubSpot is a requirement.
I’d be curious to hear from a few folks in the Community who’ve evaluated or implemented SMS/WhatsApp integrations in the UK. @Karushna1@TomM2@ChrisoKlepke — have you worked with any tools that successfully consolidate SMS + WhatsApp into HubSpot (with activity logging and reporting)? Or have you seen teams lean toward separate best-of-breed tools instead?
Would love to hear what’s worked well in real-world setups.
Victor
From what I’ve seen, once teams in the UK are fully using HubSpot email and calling, the smoothest path is to connect a single app that handles both SMS and WhatsApp inside HubSpot rather than running separate tools.
A good example is HelloSend, which is built to plug SMS and WhatsApp straight into HubSpot: you can send one‑to‑one or bulk messages, trigger WhatsApp/SMS from workflows, and every conversation is automatically logged on the contact or ticket timeline for reporting. That gives you one unified activity history alongside your existing email and call logs.
Another route I’ve seen is WATI for WhatsApp Business API plus a separate SMS provider, but in that model you end up with two integrations and slightly more fragmented reporting, even though WhatsApp conversations themselves can still be auto‑logged into HubSpot.
If your priority is “one pane of glass” and clean analytics, I’d shortlist the apps in the HubSpot App Marketplace that explicitly support both SMS and WhatsApp with activity logging and workflow triggers, then compare:
– How messages appear on the contact record (single unified thread vs separate activities)
– Whether you can report on SMS + WhatsApp engagement natively in HubSpot
– UK routing, deliverability and compliance (opt‑in, unsubscribe, templates).
Happy to look at a couple of shortlisted apps with you if you share what you’re leaning towards.
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Hi @Hitch3 - good to see another UK-based team working on this. A few thoughts on each channel:
For SMS from HubSpot in the UK, your options are more limited than in the US (where HubSpot has native SMS). You will likely need a third-party app - Sakari, Salesmsg, and MessageMedia all have HubSpot integrations that log SMS activity to the contact timeline. Worth checking which ones support UK numbers and offer the contact record logging you need.
For WhatsApp, it depends on what you need it to do. HubSpot has a native WhatsApp integration (Marketing/Service Hub Professional+) that logs conversations to the contact record and lets you send template messages from workflows. It covers basic conversational messaging and is included in your subscription.
If your WhatsApp use case goes beyond conversation - for example, if you want to collect structured information from contacts (feedback forms, qualification questions, booking confirmations, renewal reminders) - then Flowella is worth a look. It connects HubSpot forms to WhatsApp Flows, so contacts complete a guided form directly inside WhatsApp and the data is written back to HubSpot as a form submission on the contact record. We built it at Discover Digital (HubSpot Platium Partner, based in Reading): HubSpot Marketplace
On the single solution question - we’ve not found one tool that does both SMS for UK numbers and WhatsApp well inside HubSpot today. Most teams end up with one tool for SMS and either the native integration or a separate tool for WhatsApp. Happy to chat if it would help narrow things down.
