For as long as I’ve been using HubSpot, at every job, I’ve heard the same 1 problem from everyone:
Visual Heirarchy.
HubSpot is a Dyslexic Nightmare. All records read exactly the same at a glance - sure, you can put a progress bar on Deals, or simplify the layout of Tickets, but there’s no real visual texture. 90% of my visits to other desks result in: “Yep, you’re looking at a Company record. You’re looking for the Contact” - and they had NO idea what they were looking at.
The Solution? Copy from people who do it better than you. Copy what Notion does.
Give us the ability to add a Color or Gradient to the top banner of our records, or an Emoji selector that can be added to customize or tag records in an informal way. These visual touchstones help people figure out what they’re looking at, find familiar items, and FLY through the interface, instead of clicking through 6 identical looking tabs while the day trickles away.