We are looking for a Web Operations & Optimization Manager to serve as the primary owner of our website experience. This role will be responsible for managing, maintaining, optimizing, and evolving our website within HubSpot CMS.
As the sole website-focused resource within the marketing organization, you will be responsible for both strategy and execution—from building pages and managing site architecture to implementing analytics, ensuring privacy compliance, improving conversion rates, and optimizing for search engines and AI-powered discovery experiences.
This role is ideal for someone who enjoys wearing multiple hats and can independently manage a modern marketing website from end to end.
Contract Type: Freelance/Contractor/Agency
Location: North or South America
Website Ownership
Serve as the primary owner of the company website and digital experience.
Build, launch, and maintain landing pages, campaign pages, resource centers, and website content within HubSpot CMS.
Manage site navigation, page structure, redirects, forms, CTAs, and content organization.
Maintain website quality, performance, and consistency across all digital properties.
Prioritize and execute website updates requested by Marketing, Sales, Product Marketing, Customer Success, and Executive stakeholders.
Website Development & Technical Management
Configure and customize HubSpot CMS templates, modules, and page layouts.
Troubleshoot website issues and resolve them independently whenever possible.
Manage integrations between HubSpot and other marketing technologies.
Monitor website performance, uptime, and technical health.
Collaborate with external agencies, contractors, or vendors when specialized development support is required.
Conversion Rate Optimization (CRO)
Continuously improve website performance and conversion rates through testing and optimization.
Design and implement experiments for forms, CTAs, landing pages, and user journeys.
Analyze visitor behavior and identify opportunities to improve engagement and conversion.
Partner with marketing teams to optimize campaign landing pages and content experiences.
SEO & Answer Engine Optimization (AEO)
Own technical SEO and on-page optimization efforts.
Develop strategies to improve visibility across traditional search engines and AI-powered search experiences.
Implement structured data, schema markup, and content optimization best practices.
Monitor website discoverability and identify opportunities to improve search performance.
Partner with content teams to improve content structure, authority, and discoverability.
Analytics & Reporting
Own website tracking, measurement, and reporting.
Maintain Google Analytics 4, HubSpot reporting, dashboards, and attribution reporting.
Develop reporting frameworks that connect website activity to leads, pipeline, and revenue.
Ensure tracking accuracy across campaigns, forms, conversions, and key website interactions.
Deliver actionable insights and recommendations to marketing leadership.
Privacy, Compliance & Governance
Ensure website compliance with GDPR, CCPA, cookie consent requirements, and evolving privacy regulations.
Manage consent platforms, tracking governance, and data collection practices.
Conduct periodic audits for accessibility, privacy, and website governance.
Maintain documentation and best practices for website operations.
Thank you for sharing the opportunity. We have extensive experience with HubSpot CMS, website operations, CRO, SEO/AEO, analytics, and compliance-driven website management.
Our team can independently own the entire website lifecycle—from development and optimization to reporting and governance—while collaborating effectively with cross-functional stakeholders.
We would welcome the opportunity to discuss your goals and demonstrate relevant HubSpot projects we’ve delivered.
At Grazitti, we have extensive experience with HubSpot CMS, website operations, CRO, SEO, GA4 analytics, privacy compliance, and ongoing website optimization. As a HubSpot Solutions Partner, we support organizations with certified HubSpot experts who can manage both the strategic and execution aspects of website operations.
We can provide dedicated resources who work in your preferred time zone at a competitive rate, whether you’re looking for an individual contributor or an extended team.
I’d be glad to connect and learn more about your requirements to see how Grazitti can help.
We do have a dedicated resources who work in your preferred time zone full time at a Fraction of cost. So, Let me know if we can have a quick call so I can walk you through our capabilities.
Managing a website like this requires much more than publishing pages. You’re essentially looking for someone who can own the website as a business asset keeping it technically healthy, easy for internal teams to work with, measurable, compliant, and continuously improving from both a user experience and conversion standpoint.
That’s the kind of responsibility I’ve been handling for the past 7+ years. I work extensively with HubSpot CMS, building and optimizing pages, customizing templates and modules, implementing GA4 and attribution tracking, improving technical SEO, managing forms, CTAs, redirects, and ensuring websites remain scalable as marketing initiatives evolve.
I also spend a significant amount of time on the operational side making sure reporting is accurate, integrations work reliably, privacy requirements are met, and marketing teams have a website they can confidently build campaigns around without running into technical bottlenecks.
If you’re looking for someone who can take ownership rather than simply execute requests, I’d be happy to learn more about your current setup and discuss how I can support the team.
Hi Amandine! This opportunity aligns very well with my background.
I’m based in Central America and have 15+ years of experience leading ecommerce, growth marketing, digital transformation and website optimization initiatives across multiple countries, working with global organizations and leading brands. I have a proven track record of driving measurable business results through HubSpot, CRO, GA4, GTM, SEO/AEO, Webflow, WordPress and enterprise ecommerce platforms.
I’ve owned websites as growth and revenue engines—not just marketing assets.