Use workflow to trigger a sequence

Hi folks! I’m happy to let you all know that we’ve made a number of developments and we’re now moving this idea to ‘In beta’. We will begin accepting Enterprise customers into the beta next week. The Professional featurs (described below) are still in development, and I will update here once those features are also in beta.

We are developing automated enrollment and unenrollment of Sequences in 2 different places: automation settings added within Sequences, and Sequences actions added to Workflows.

In beta for Sales Hub Enterprise and Service Hub Enterprise are 2 new actons in Workflows. An ‘Enroll in sequence’ action and an `Unenroll from sequence` action.

  • `Enroll in Sequence` - enrolls a contact in a sequence of choice based on workflow criteria. The selected user/sender must have a paid Enterprise Sales or Service Hub seat.
  • 'Unenroll from Sequence` - unenrolls a contact from any Sequence they are actively enrolled in. If the contact is not enrolled in a Sequence, nothing will happen, the step will be skipped. This feature will also be available at the Sales and Service Enterprise tier.

Here’s what this looks like: https://share.vidyard.com/watch/1geADNWkw9UQTSD3CgNGZs?

Still in development is an entirely new automation experience within Sequences that will allow for Workflow actions to be created within the settings of a Sequence. These settings will allow for automated enrollment of sequences, unenrollment of sequences, and soon more trigger actions and logic based on actions in Sequences.

Here is a video showing some of the concepts that we are currently planning and developing. The images in these videos are concepts, and the final designs and functionality are subject to change!

Clip here: https://share.vidyard.com/watch/UnoELtNwDYkbVjBkSJvFqE?