Trigger a sequence to enroll or unenroll automatically (Sales & Service Professional)

The ability to configure automatic enrollment and unenrollment for a sequence based on preset criteria.

Provide Professional tier customers with the ability to automatically trigger a sequence to enroll or unenroll based on different contact criteria or engagement.

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This is now in public beta! View the flow here: Screen Recording 2021-10-21...

Details on existing functionality:

  • You’ll be able to create automation triggers from an individual sequence, that then create actions for that specfic sequence.
    • EX: you’ll be able to set a sequence to automatically enroll when a specific form has been submitted. Or you can set a sequence to unenroll when a specific page is viewed.
  • The intial ‘triggers’ are ‘Form submission’ and ‘Page view’
    • We have chosen these triggers first because each are ‘reactive’ scenarios. Sequences in these scenarios can be built with a personalized/segemented scenario in mind, and would trigger one at a time
    • We still strongly discourage any scenarios of ‘proactive bulk automation’ at all tiers. As we include new triggers and actions, we hope to be prudent in avoiding functionality that might directly or indirectly encourage this type of use: IE: Enrolling a large list of contacts into a sequence
  • The actions are ‘Enroll in sequence’ and ‘Unenroll from sequence’
  • We currently have this functionality in a public beta. We will be taking in feedback through our internal channels during the beta for the couple of weeks, and will make this feature live without yet the addition of new triggers or actions.

Here’s a concept for how this could look

View the flow here: Screen Recording 2021-10-21...

Details on existing functionality:

  • You’ll be able to create automation triggers from an individual sequence, that then create actions for that specfic sequence.
    • EX: you’ll be able to set a sequence to automatically enroll when a specific form has been submitted. Or you can set a sequence to unenroll when a specific page is viewed.
  • The intial ‘triggers’ are ‘Form submission’ and ‘Page view’
    • We have chosen these triggers first because each are ‘reactive’ scenarios. Sequences in these scenarios can be built with a personalized/segemented scenario in mind, and would trigger one at a time
    • We still strongly discourage any scenarios of ‘proactive bulk automation’ at all tiers. As we include new triggers and actions, we hope to be prudent in avoiding functionality that might directly or indirectly encourage this type of use: IE: Enrolling a large list of contacts into a sequence
  • The actions are ‘Enroll in sequence’ and ‘Unenroll from sequence’
  • We currently have this functionality in a public beta. We will be taking in feedback through our internal channels during the beta for the couple of weeks, and will make this feature live without yet the addition of new triggers or actions.

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@glencornell This is a great idea, can’t wait to see it added to workflows :raising_hands:

Fantastic!! Looking forward to utilizing this tool, the value for us would be immediate.

Any ETA on timing? Would have been great to have it consistent with what was delivered for Enterprise.

Amazing please launch this yesterday!

Hi why the delay is providing this for the professional tier clients. It feels we are being treated as second class citizens.

This looks great, do you have any updates on ETA?

Also curious on ETA. Pumped for this!

Any update on this feature? have clients asking about it every week.

I am also disappointed that this will only be available for Enterprise level subscription. We have the Pro subscription and would really benefit from this.

Its bad that all these people have asked for an update and no response has been posted

@glencornell.. An update would be good.

Would love to see this in place, my sales manager has been asking me for this for years.

Sounds like everyone here is asking the same thing -- why the delay in rolling this out to Pro customers? The technology can’t be that different between the two-level of accounts, can it?

Bad communication from Hubspot @glencornell I Tagged you 4 weeks ago and have not had a response.

Hi everyone!

We will take this into beta on October 15th after the INBOUND event next week!

Fantastic news @glencornell ! Are any of the sessions in INBOUND going to cover this?

Hi @glencornell glad to hear this is being implemented. How do we acess the beta?

I’ve also been keeping my eye out for this to be turned on @glencornell, any updates?