URL Structure - SEO implications

Marketing & Content Hub Content Strategy & SEO
1

Hi All,

After a bit of expert insight if possible, please.
Does splitting your company name across domain and root domain cause issues with SEO? Is it better to just have your full company name in the main domain? For example, say our company is called ‘business technology’ and the generic URL would potentially be www.businesstechnology.co.uk (with the full company name in the domain field), would www.business.technology (with the company name split across the domain and top-level domain) be detrimental to SEO? For those in the UK, you will have seen ‘gocompare.com’ have rebranded to ‘go.compare’. This is an example of what I am referring to. Does it matter if the company name is split or is it better to have the full company name in the ‘domain’ field of the URL?

Cheers,

Lois

2

Hi @LDixon3,

Thank you for reaching out to the Community!

This is a very interesting question!

I wanted to tag in a couple of subject matter experts to see if they have any input on this matter:

Hi @kmcready, @DavidDennison, @Crystal_Hopper, do you have any advice for @LDixon3? Thank you!

Cheers
Mia, Community Team

3

@LDixon3 wrote:

Hi All,

After a bit of expert insight if possible, please.
Does splitting your company name across domain and root domain cause issues with SEO? Is it better to just have your full company name in the main domain? For example, say our company is called ‘business technology’ and the generic URL would potentially be www.businesstechnology.co.uk (with the full company name in the domain field), would www.business.technology (with the company name split across the domain and top-level domain) be detrimental to SEO? For those in the UK, you will have seen ‘gocompare.com’ have rebranded to ‘go.compare’. This is an example of what I am referring to. Does it matter if the company name is split or is it better to have the full company name in the ‘domain’ field of the URL?

Cheers,

Lois

This will be a best option www.businesstechnology.co.uk , as it will helpful for your local seo and it will create your brand in your your market which is UK