Trending Audio in Ads

Hey all!
We have a reel doing well on Instagram with a trending sound from the movie “Zoolander” it’s 11 seconds long and I’m wanting to run it as an ad. From what my team has researched it seems to be ok but I wanted to check with the community to see if anyone else has any experience with this.

Hey @EKnaack, thanks for sharing this cool use case!

I don’t have experience with this particular clip, but a general rule of thumb is that it’s worth testing a post as an ad if it’s already performing well organically. I would just make sure that there’s no copyright law you’d have to worry about here (here is Instagram’s copyright policy).

Hope this helps!!

Thank you Jacob! Appreciate your input.