Smart Rule Categories Should Be Expanded

Marketing & Content Hub Email Marketing Tool
1

I can’t believe, in the year of our lord 2026, the only options for creating Smart Content Rules (in an email specifically) are

  • Ad source
  • Country
  • Device type
  • Referral source
  • Preferred language
  • Contact list membership
  • Lifecycle stage

There are hundreds of properties that could be used for creating rules, and instead we have to create half a dozen audience segments to get the rules we want in place. Surely, SURELY we are close to opening up the playing field on this, right HubSpot?

2

Hi @CDNor,

I wouldn’t hold my breath - the reason being that, as you mentioned, segments can be used as workaround.

Still, if you’d like to signal interest, I’d recommend upvoting this request to the product team: Add smart rules based on properties

You can also direct more people to that request by accepting my reply as a solution. Maybe, hopefully, eventually, the product team will action the request.

Best regards