Hello all! I wanted to ask a question regarding lead scoring best practices. In cases where attending webinars (using outside tool integrations like GoToWebinar) adds points to a contact’s HubSpot score, is there a best practice for setting things up beforehand so that you don’t need to add every new Webinar as a new criteria for scoring? From a data management perspective, how can we make this as clean as possible? Scrolling through existing scoring and seeing dozens and dozens of ‘‘AND {Webinar URL / Title}’’ seems extremely inefficient. Thank you in advance for the guidance and recommendations!
Hi @ZChurney3
Thank you for reaching out.
I want to tag some of our experts here - @Olivia_Bagnall @JSC @johnelmer do you have any thoughts for @ZChurney3 on this?
Thank you!
Best
Tiphaine
Hello @ZChurney3
There is no perfect way to do that unfortunately 
But as regards to scoring, I would build a data scheme in two steps
- one contact property “was present on a webinar” (yes/no), that can be used for scoring (with benefits in term of maintenance and understandability)
- when creating a new webinar (with forms or emails associated to it) use a workflow (or completing an existing one) that would update this property for every contact that registered and/or was present at this webinar
Hope that helps !