Context:
We are building out more ABM motion for our team. Using Target Accounts and Buying Groups is a key component.
We plan to measure success in penetrating buying groups, etc.
We have multiple diverse product modules, solving different problems, and we like the ability to set up multiple buying groups. The team that buys Consent Mgmt is different than the team buying Subscriptions and Paywalls.
I’m setting up BG for various teams selling to different segments, slightly different.
There’s plenty of overlap between BG; they might share the CRO, or the CTO might have a ‘no’ vote in buying. How do I manage/set up multiple BG that share titles? Their roles (champion, influencer, etc) might be different, even if that same person is in two BGs.
Are there any videos, webinars on handling this type of finesse?
@SVoge @Dan1
Hi Don,
Thank you for the tag, this is right up our street! And exactly what we are working on right now. I will make sure to come back here to post new video’s on this. But in the short term I am going to drop you a DM as I can show you our very latest progress over a zoom call if thats ok?
Speak soon,
Dan Currin
Senior Product Manager Strategy
HubSpot - Buying Groups
Also, I can’t find a way to add a 2nd buying group, and being able to have multiple BG was a key feature encourage us to use the HS one, vs LinkedInSalesNavigator maps.
When I go to an account, to the Buying Group card, it doesn’t offer adding a new group, just opening the existing group, or viewing heatmap. When I go in and work with the BG, it offers to ‘add a new buying group’ but it doesn’t give the option of pulling in a template, only making one from scratch. I thought the idea of building blue prints was to make it easy to add various BG as needed to accounts.
Hi Don,
I sent you a direct message yesterday with my calendar link (Via the community direct messages), if you have the time we would love to speak and get your input as we continue to build out the functionality. In the meantime I have also put together a short loom for you:
I hope to speak with you soon.
Kind regards,
Dan Currin
Senior Product Manager Strategy
HubSpot - Buying Groups
Thank you very much, Dan. This helps, though I didn’t set our templates up like this initially. I’d love to grab some time, and share our use case and how I addressed work arounds. But, I must say, I’m really enjoying the product, the UX. I’ve run into many “how do I”, situations, but in almost every case, once I discovered the proper click, I thought “that was easy!”.
Fine work, and I look forward to seeing what more can be done with buying groups. Will be in touch.
Hi @donrua , thanks for the kind words and for booking in some time to speak, we are very much looking forward to getting your input and feedback on our roadmap.
Speak soon,
Dan Currin
Senior Product Manager Strategy
HubSpot - Buying Groups