We are expanding our ABM programme and are keen to utilise buying groups for this.
We already have an external agent that researches various sources to compile a suggest org chart based on job titles and persona’s we would want to market to. This is working well.
The next step is we would like to add this as a buying group on the company record in HubSpot.
Ideally matching known contacts already in CRM to those identified in the org chart and createting placeholders for those not.
THis would allow us to identify gaps in our GTM Strategy whilst also allowing us to focus on those companies where we have good coverage.
As far as I can tell, buying groups are not yet availble via API or scopes for say Claude MCP.