Struggling to navigate complex organizational structures and identify the real decision-makers? Missing key stakeholders is the fastest way to derail a deal. 
In our latest Academy On-the-Go video, Senior Professor Nick Decoulos @NDecoulos demonstrates how to leverage the Buying Groups feature in HubSpot Sales Hub to visualize all stakeholders, track their engagement, and optimize your account management strategy. You’ll learn how to set up the org chart card, build custom visualizations, assign roles (like Champion or Decision Maker), and monitor activity heat maps to ensure every key person gets the right attention.
Don’t let hidden relationships become roadblocks to closing!
Watch the full short now here!