Mergeing individual contacts (not from duplicate screen) is severely outdated, inaccessible and overly rigid as an experience.
- in duplicates manager, there’s a much more intuitive way to see what’s being merged so that already exists, this should be part of the experience when merging individual records manually
- after the merge, it should be much easier to see which record was merged into what and what changes occured
- we should be able to choose during each merge the direction of merging
Current classic merge experience:
Duplicate merge experience:
This is costing RevOps managers a lot of progress for CRM adoption in companies where logging contacts correctly and following a process is a challenge.