LinkedIn Ad Targeting - Exclude Based off Personal Attributes

Looking to set up LinkedIn Ad campaigns through hubspot, but I found it puzzling that I couldn’t make audience exclusions based off personal attributes.

This is quite important for me to control my ad spend, I wouldn’t want to target segments that aren’t relevant for my business anyway.

Hello, @JTeo thank you for posting in our Community!

I wanted to share this knowledge base with helpful information and invite our top experts to this conversation.

@Sam62 @elizheleva @DavidDennison any recommendations to @JTeo matter?

Thank you,

Pam

Hi, @JTeo ,

Do you have an audience already defined? Would it work for you to use a Contact segment and within that to specify the personas you want to add and exclude?

The more context you add, the easier it will be to come up with ideas.

@PamCotton , thank you for the tag. :slightly_smiling_face:

Thanks,

Eli

Moderator note: While this solution may not address the original poster’s specific situation, it could be helpful for other community members facing similar challenges.

Hi Eli,

the most common scenario would certainly be to exlude someone based on the company name. It doesn’t help if I can only exclude my own HubSpot contacts from certain companies - but I would rather want to exclude everyone else too.
Is there a solution planned for this? Otherwise the whole campaign management in HubSpot is useless, unless you only want to target own contacts.