Hi - I want to create an ad in HubSpot with a form of suppression that the ad will not be shown to a certain list of contacts.
Alternatively, is it possible to create a suppression list of all people that are in my CRM? So that the ads will not be shown to contacts who are in my HubSpot?
Many thanks in advance!
Most ad networks are not this specific. When building your audiences you can try to exclude them, but it’s still possible that LinkedIn or Google may still show the ads to those contacts. For this reason you might have to consider going more broad to exclude their company from being targeted in ads as the individual level may be too granular.
Hi @Juliaaa. I don’t believe the specific functionality you’re asking for is possible. Depending on the ad platform you’re using, there are ways to exclude audience segments.
I hope that helps!
We provide a native solution for exactly this use case. Dan is right, the ad platforms make it purposely difficult to suppress your existing users, contacts, warm leads, churned customers etc. from your ad campaigns (because it benefits them when you cannot). We created a solution that allows you to create dynamic audiences / user lists that are then forwarded to the ad platforms as suppression lists for the campaigns / ad groups you choose.