Excessive email tracking

Why does hubspot create a new item of activity every single time someone opens an email? Couldn’t these be condensed into one expandable window, and just have it appear at the most recent time they opened one? This only seems to show on the contact level, which is fine because i’m working in deals/companies more often, but this doesn’t seem like a logical way to show it.

Hi @salesperson,

Thank you for reaching out to the Community!

This behaviour is unusual (you would usually see just one notificaiton about an email tracking activity), but there are certain situations when you can get multiple email tracking notifications for a single email:

  • The email may have been forwarded or you have copied and pasted a previously sent email. If you copied and pasted an email that you previously had sent, you also copy the original tracking pixel. The same tracking pixel would load for each recipient. Because of privacy and security concerns, when an email is forwarded, HubSpot defaults to telling you that the original sender opened the email again.
  • Sometimes, a single tracking image will load multiple times because of how the recipient views their emails. For example, a user could be on a server that dynamically changes that user’s IP address. If the image is loaded from multiple IP addresses, then the notifications may indicate that your emails were opened by multiple people.
  • Also, email clients like Outlook or Apple Mail have a preview pane as part of the inbox view. If recipients scroll over your email in their inbox, this can trigger an email open notification.

I hope this helps.

Cheers
Mia, Community Team