Hello,
When our marketing emails are forwarded, the formatting and spacing get distorted and looks spammy and unprofessional (see image at bottom for small example).
Could you help us understand what causes this behavior? Is there anything we can do to prevent these formatting issues from happening in the first place?
Thanks in advance for your support!
Hey @radberry - thanks so much for posting in the Community!
To clarify - are you seeing these issues in your marketing emails when you send them from within HubSpot, or only when you receive them after being sent via HubSpot and then forward them on to a secondary user?
Shane, Community Manager
Hello,
The error is seen when an external contact forwards a marketing email that was initially sent through HubSpot.
Thank you for your assistance.
Hey @radberry - thanks for the follow-up here!
My understanding at this point is that this behavior is not uncommon. I found this Community thread, which addresses this very issue. This thread links this article, which covers what causes HMTL email breaks when forwarding emails, and it appears that this is not HubSpot-specific.
I hope this helps to clarify the behavior!
Shane, Senior Community Moderator
hi @radberry
We too have encountered this issue, after some internal testing it occurs when forwarded from an outlook accout.
Outlook already displays emails in its own way (removing any shape formating on CTA’s being a perosnal bug bear). When we tested forwarding from Gmail, Yahoo etc the occurance was far less apparent.
In regards to ways around it, I am not sure to be honest as @STierney mentioned, it isnt HubSpot specific. Perhaps you could try using smart content for all those with Outlook emails, perhaps with less seperate sections which is where the formating appears to be affected most?
The big positive form someone on the outside
its great that end users of your emails are feeling it is worth forwarding so that’s a win at least!
We’re having this issue.
Its probably because the HS emails don’t let us define the width (dimensions) of most of the modules and the overall email template. I notice that the images will stay the exact width as design but not the text modules. And this is for a simple 1 column layout.
Coding this same email and then copy/pasting into outlook: Outlook translates the template into a table and retains the dimensions. Just needs some minor styling adjustments, but it looks great, even after its forwarded.
Hi there @dsanchezRW,
Thank you for posting to the Community!
It looks like this behavior is caused by the email client; however, I was able to locate this article that goes over tips on how to prevent emails from breaking when they are forwarded.
I hope this helps!
Cassie, Community Manager
