Hello,
I’m sending offlne conversions from Hubspot to Google Adwords, based on a contact lifecycle stage changes and sending the associated deal amount value.
The number of conversions appearing in Google Ads is correct but the overall value of conversions is 7 times lower.
The trigger to change the lifecycle stage of the contact (and send the conversion to google) is when the related deal gets an amount associated to it. So I don’ get why the value sent to Google is not similar. Any idea why?
Thanks for your help
I also ran a test yesterday: have a deal amount extremely high in Hubspot (100k€), so that I get how it translates into conversion vlaue in Google. Result it has been divided by approx. 10, as the total value of my conversions was right above 10k€.
Hello @SSimon8, thank you for posting in our Community!
When analyzing your data in HubSpot and Google Analytics, it is advisable to focus on discerning trends between the two systems, rather than directly comparing the number of visits in Google Analytics to those in HubSpot. Within HubSpot, a session comprises a sequence of analytical actions undertaken by a visitor to your website. These actions encompass page views, CTA clicks, events, and more.
A session expires after 30 minutes of inactivity. New sessions commence when a visitor returns to your site after 30 minutes of inactivity or through engagement in a new session campaign.
In Google Analytics, a session is recorded whenever someone accesses your site from a referring source within a specified time frame. This implies that the visitor originated from an external site, clicked on a link from a unique source leading them to your site, or directly typed your site into their browser. A session concludes after a period of more than 30 minutes of inactivity, depending on the session timeout settings.
Do you have a specific example? The more information, screenshots, and details you can provide, I can provide you with the next steps.
Kindly,
Pam
Hello PamCotton,
Thanks for your answer.
Sorry if I wasn’t clear enough but the offline conversion event I’m sending from Hubspot to Google Ads is not tracked in Google Ads / GA4 at all.
I’m using the Hubspot API to send this info to Google Ads. Here’s a screenshot of Google Ads conversions. The number of conversion is correct but the “All conv. value” is approx. 7 to 10 times lower than the actual value I’m sending. And no idea why. And as I want to optimise my campaigns on ROAS, it’s problematic not to have the right value here.
Is it clearer? Thanks!
