I’m sending offlne conversions from Hubspot to Google Adwords, based on a contact lifecycle stage changes and sending the associated deal amount value.
The number of conversions appearing in Google Ads is correct but the overall value of conversions is 7 times lower.
The trigger to change the lifecycle stage of the contact (and send the conversion to google) is when the related deal gets an amount associated to it. So I don’ get why the value sent to Google is not similar. Any idea why?
Thanks for your help
Hey @SSimon8 this really depends on your analytics and adwords setup. It’s possible there may be similar, but different triggers for a “conversion” between HubSpot and adwords. It’s also possible you may have adwords/GA filters set up to filter out traffic or are filtering traffic in HubSpot that’s not filtered in google.
There’s a guide on why some GA analytics might not watch HubSpot on the knowledgebase too here.
Yes but the number of conversion is correct, the problem only lies in the value of conversions.
I also ran a test yesterday: have a deal amount extremely high in Hubspot (100k€), so that I get how it translates into conversion vlaue in Google. Result it has been divided by approx. 10, as the total value of my conversions was right above 10k€.
I believe you’ve got the same issue I have and is very frustrating. The discrepancy is being the integration with Google Ads actually uses and passes through the ‘weighted amount’ for the value. So the value that takes the full deal amount, and then divides it based on the likeliness of that deal being won (based on the stage it’s at). So if a deal is in the initial stages and HubSpot estimates it has a 10% chance to close, the full deal amount could be 80,000, but the ‘weighted amount’ will be the 10% of that so what gets pulled through to Google is only 8,000.
Is very frustrating and I’m currently looking into a way to be able to change this to use the full amount, but have had no luck yet or through the HubSpot help.
Hey @RJenkins6 as @TomM2 mentioned it depends on your analytics and Google Ads setup.
I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription, and they will be able to provide real-time assistance for this matter, including hopping on a screen share if necessary.